Vodafone UK is celebrating its network success with the launch of a new television push led by the spot, Amy’s Birthday, which airs today.

Vodafone is launching a push to celebrate being named the UK’s leading network for voice and London’s top by P3 Connect. Set to air tonight during ITV’s Coronation Street, the 40-second spot highlights the strength of the brand whilst demonstrating that some calls are too important to drop.

The commercial centres around a girl named Amy, whose present for her eighth birthday are tickets to catch her favourite popstar, Nathan Sykes, in concert. As she celebrates, the rest of the family realises that the tickets are yet to be purchased since they actually go on sale the following day.

From 6 a.m. the next day, her uncle stays connected to the automated ticket hotline while at home, commuting to work by bus, and at work—all with five bars of coverage intact and a call that never drops. When his turn comes, he’s asleep after a long day waiting in the queue. His girlfriend comes to the rescue and places the order.

“This ad brilliantly captures why we’ve been working hard to make our network even bigger and better. We know how important is it for our customers to get connected, and more importantly stay connected when and where they need it,” said Bilge Ciftci, Head of Brand at Vodafone UK.

The advertisement is available for viewing via YouTube and UK TV. The creative was developed by Ogilvy & Mather London and features the tracks I Feel Free by Cream and Over and Over by Nathan Sykes.

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