Sprint has released a new spot titled Car for the Super Bowl broadcast. The advertisement was created by New York agency, Droga5.
Sprint has unveiled its latest commercial, which will air during the second quarter of the Super Bowl LI broadcast. Titled Car and available for viewing on YouTube, the 30-second advertisement humorously addresses the great lengths one might go to avoid a pricey Verizon phone bill.
The spot illustrates how expensive bills can drive anyone over the edge. The narrative depicts a guy who is so fed up with paying too much for his wireless bill that he decides to fake his own death to try to get out of his contract. He places a mannequin behind the wheel of his car and pushes it off a cliff.
Following the initial run during the Super Bowl, an alternate version of Car is slated to air on television. The brand also has a longer version posting online. The media will air through the end of the month. The advertisement was created with New York-based advertising agency, Droga5.
“We understand frustrated customers and are here to help. There is no need for extreme measures. Consumers can just switch to Sprint and get 50 percent off most current AT&T and Verizon rate plan prices all on our reliable network,” said Roger Solé, Chief Marketing Officer at Sprint.