Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing.
Sparkling Ice has partnered with DreamWorks Animation to support of the release of Trolls. Leading up to its November premiere, the brand is launching UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing.
The campaign also entails a shopper rewards programme, with more 3,000 prizes to be won throughout its three-month period. Purchases will earn consumers movie-related giveaways and allow then the opportunity to interact with various characters from the animated film.
A Facebook sweepstakes will debut, with a hometown screening of Trolls set as the prize. A winner and 100 friends can expect a private showing and concessions at a local theatre. U.S. Fans can enroll from 10 October to 18 November, with results due on 23 November.
Sparkling Ice will introduce a series of fridge packs and colouring cans specially-designed for children. Participants can snap and share photos of their creations online using the hashtag #UnconTROLLableFlavor. Meanwhile, a national advertising exercise is soon rolling out.
The campaign comprises television, print, digital, and out-of-home elements. The broadcast spots will run across selected networks, while print executions are slated to appear in major magazines across key markets. Digital and outdoor will focus on popular transportation hubs.
Said hubs will span markets such as Los Angeles, Atlanta, Cincinnati, Denver, Detroit, Kansas City, Minneapolis, Pittsburgh, and Raleigh. Additionally, the group will hold a sampling series and activations at nationwide locations such as colleges, community events, and more.
“We are delighted to be working with DreamWorks once again. Like Trolls, ours is a brand that encourages individuality and embraces the different personalities, flavours, and styles colouring our world,” said Nina Morrison, VP of PR and Community Relations at Sparkling Ice.
