Pringles returns to the ‘Big Game’ in 2021 with new flavour stacking spot

Pringles returns to the 'Big Game' in 2021 with new flavor stacking spot

Pringles 2021 Big Game spot will be rolled out across all brand communications including on-pack, digital and in-store promotions in early 2021

After three successful years in the Big Game, Pringles is announcing its return as an advertiser on the biggest snacking day of the year. With brands taking centre stage during the popular ad breaks, the snack brand looks to build on previous years with a spot that features the hilarious consequences that occur when people get engrossed in Pringles Flavour Stacking combinations.

Off the back of this year’s Rick and Morty partnership, Pringles has proven to be a fan favourite, resulting in double-digit growth for the brand. Without letting too many details out of the can, the snack brand’s 2021 commercial will continue to reinforce the brand’s unnecessary genius and endless Flavour Stacking possibilities.

“We’re really happy that Pringles will be back in the Big Game in 2021,” said Gareth Maguire, senior director of marketing for Pringles. “We know that this coming year’s Big Game day experience will be different, with more fans watching from home, it will definitely be huge TV and social media day for us to showcase the fun consumers can have creating Pringles Flavor Stacks.”

The Big Game ad also celebrates another milestone for Pringles, as the brand identity goes through a “Glow Up,” with a packaging and logo refresh on the unmistakeable can and new look for its mustachioed mascot, Mr. Julius Pringle.

The brand’s new can features bold hues and a clean design, and the iconic mascot Mr. Pringle got a sleeker look and a new range of emotions, highlighting the inventive flavors in every can. The new can design will be featured in the 2021 Big Game spot, and rolled out across all brand communications including on-pack, digital and in-store promotions in early 2021.

The :30 spot was brought to life by the Grey Group and will be supported by a fully integrated campaign including PR, digital and social media.