Pantene has released a new advertisement starring ambassador, Jillian Hervey, to spotlight its Gold Series range for African American hair.
For the next chapter of its Strong Is Beautiful campaign, Pantene has rolled out a new advertisement to celebrate the heritage, diversity, and beauty of African American hair.
The spot features the haircare giant’s ambassador, Jillian Hervey, alongside African American women of all ages to capture a broad representation of hair textures and styles. The varieties of striking and varied styles shown are the artistic creation of the brand’s celebrity stylist, Chuck Amos.
“We believe all strong hair is beautiful and recognise the importance for African American women to feel confident wearing their hair in any style they choose, and we’re celebrating their strength in doing so,” said Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble.
In line with the overall initiative, the brand has created a premium collection of products, the Pantene Gold Series, which offers the strength hair needs to conquer any style. Designed for textured hair, the fresh range of products offers the most discerning of haircare solutions to consumers.
The brand’s first collection co-created with a team of African American scientists, stylists, and dermatologists, the Pantene Gold Series is specifically designed to deliver Pro-V Nutrient blends to provide superior strength and moisture for women with relaxed, natural, and transitioning hair.