Advertising Archives | World Branding Forum

Estée Lauder and Victoria Beckham Debut New Line

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Fanta Debuts Be More Than One Flavor Campaign

July 27, 2017August 1, 2017

Fanta has released its first integrated push since 2010 to focus on its Orange, Strawberry, Pineapple, Grape, and Orange Zero flavours. Fanta has launched a...

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Coca-Cola Zero Reveals New Name and Fresh Look

July 26, 2017July 26, 2017

Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements. Coca-Cola Zero has...

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Dove and Shonda Rhimes Release Meet Kylee Film

July 25, 2017July 25, 2017

Dove and Shonda Rhimes enlist an all-female crew to demonstrate one woman’s powerful journey in redefining beauty on her own terms. Dove Real Beauty Productions...

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Calvin Klein Rolls Out 205W39NYC Global Push

July 24, 2017July 24, 2017

Calvin Klein is launching its fall global ad campaign in 22 markets to introduce the fashion brand’s 205W39NYC collection by Raf Simons. Calvin Klein has debuted...

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LG Electronics Partners with HITRECORD for Push

July 21, 2017July 22, 2017

LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process. LG Electronics has again teamed up...

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Under Armour Exercises Poetic License in Unlike Any

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Soho Square Names Sumanto Chattopadhyay Chairman

July 18, 2017July 18, 2017

WPP's Soho Square in India has elevated Ogilvy veteran, Sumanto Chattopadhyay, to the dual role of Chairman and Chief Creative Officer. Soho Square has named...

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SodaStream Premieres the Homo-schlepiens Push

July 17, 2017July 18, 2017

SodaStream has rolled out a global effort with television's Mayim Bialik and Kristian Nairn, who star in the creative spot, The Homo-schlepiens. Sparkling water solutions provider, SodaStream, has...

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July 14, 2017July 14, 2017

WPP Reveals Plans for Thjnk Acquisition in Germany

Deborah Joy Peter

WPP will acquire Hamburg-based thjnk, a creative group specialised in advertising, design, and corporate publishing, with offices in six cities. WPP has plans to acquire...

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Clear Eyes Casts Vanessa Williams in Major Push