Advertising Archives | World Branding Forum

November 1, 2017November 1, 2017

BAVSocial was developed in partnership with data leaders including IBM Watson, Pulsar, and Crimson Hexagon Y&R's BAV Group announced the launch of BAVSocial, a proprietary...

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Advertising Featured Marketing News

BEARPAW Premiers New Campaign for Winter

October 31, 2017November 1, 2017

In addition to the new autumn television commercial campaign, BEARPAW will continue to strengthen its sales and marketing efforts over the next year BEARPAW, a...

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Winners for the WARC Prize for Asian Strategy 2017 Announced

October 31, 2017November 1, 2017

Forsman & Bodenfors Sweden took top honours from WARC by winning both The Grand Prix and The Research Special Award for their emotional multichannel campaign...

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WPP Health & Wellness Forges Partnership with ‘The Mighty’

October 30, 2017October 31, 2017

WPP Health & Wellness announces its investment in, and partnership with Mighty Proud Media ("The Mighty"), an early-stage online health community For these patients and...

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Joanne Zaiac Named Chief Client Officer of Merkle Americas

October 27, 2017October 27, 2017

Zaiac, a seasoned executive with over 30 years of advertising industry experience, joins Merkle Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment...

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Advertising Branding Featured News

Epic Rights and Pan Inc. Announce New Strategic Partnership

Olivia Pearce

October 26, 2017October 27, 2017

Epic Rights and Pan Inc. Partnership to Develop Music Artist and Celebrity Merchandising and Branding Opportunities in Japan Epic Rights, a leading global music branding...

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Advertising Industry Marketing

Demandbase Reports Agency Based Marketing Expands to Agencies

October 25, 2017October 25, 2017

New research from Demandbase reports two-thirds of marketing agencies surveyed use Account Based Marketing to provide better results for clients Demandbase, a leader in Account-Based...

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McCann Worldgroup to Work With Subway in Asia Pacific

October 23, 2017October 23, 2017

McCann Worldgroup will deliver creative and digital solutions for Subway, with the business led from the network's Singapore office Subway has appointed McCann Worldgroup, a...

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Grey Europe Named Agency of the Year 2017 at EACA Euro Effies

October 20, 2017October 20, 2017

Eight time win of prestigious award is further proof of Grey Europe commitment to delivering Famously Effective work for its clients Grey Europe has been...

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Advertising Featured News

Japanese Cities Tokyo and Kyoto Win Condé Nast Traveler’s Award

October 19, 2017October 19, 2017

Over 300,000 readers submitted millions of ratings and tens of thousands of comments for Condé Nast Traveler Condé Nast Traveler announced the results of its 30th...

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Advertising Campaigns Featured Marketing News

Squatty Potty Releases New Video Campaign