Advertising Archives | World Branding Forum

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Brand Consulting Group by Omnicom to Build Upon the Company's Core Growth Strategies Omnicom Group, a leading global marketing and corporate communications company, announced the strengthening of...

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Advertising Industry

Cannes Lions and ANA Launch CMO Growth Council

Anisha Kapoor

April 18, 2018May 8, 2018

New Cannes Lions Council Will Frame the Future Growth Agenda for Brands on the Global Stage The Cannes Lions International Festival of Creativity and the...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Advertising Industry

Sir Martin Sorrell Steps Down as WPP CEO

Anisha Kapoor

April 16, 2018May 8, 2018

Sorrell Leaves WPP after 33 Years of Service Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP effective 14 April 2018. Roberto Quarta,...

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Advertising Featured News

Renault Joins Forces with “Solo: A Star Wars Story” in Pan-European Campaign

Joshua Hughes

April 12, 2018May 8, 2018

Fans from 25 Countries Have the Chance to Participate in Pan-European Campaign by Renault Renault is teaming up with "Solo: A Star Wars Story" to...

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Advertising Industry

Grey Group Launches Grey Midwest

Anisha Kapoor

April 12, 2018

New Future-Facing Marketing Hub by Grey Opens in Cincinnati Michael Houston, Worldwide CEO of Grey Group, announced the launch of a new future-facing, full-service, end-to-end...

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Advertising Featured News

Mercedes-Benz USA Releases “What Makes Us” Campaign

Joshua Hughes

April 10, 2018May 8, 2018

Campaign by Mercedes-Benz USA Offers a Series of Cinematic Vignettes Illustrating Its Long History of Constantly Challenging What is Possible The new “What Makes Us”...

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Advertising Featured News

American Express Unveils New Global Brand Platform Campaign

Joshua Hughes

April 10, 2018

Supporting People as Life and Business Become Increasingly Interconnected at the Heart of American Express Campaign American Express has unveiled a new global brand platform...

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Advertising Featured News

Bud Light Introduces Two New Flavours Just In Time for Summer

Joshua Hughes

April 9, 2018May 8, 2018

Brewed with Real Orange and Lime Peels, the Bud Light Citrus Portfolio is Primed for Summer Just in time for summer, Bud Light is expanding...

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Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

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Advertising Featured News

Suave Campaign Pulls Curtains on Crazy Tricks in Hair Ads

Joshua Hughes

April 6, 2018May 8, 2018

Newest Campaign by Suave Features Models and their Self-Styled Hair Consumers are more often than not shown one of those hair commercials that flaunts blindingly...

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Advertising Featured Marketing News

Kaia Gerber Stars in Daisy Love Marc Jacobs Advertisement

Joshua Hughes

April 4, 2018May 8, 2018

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...