Advertising Archives | World Branding Forum

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My Tales of Whisky content series by Lagavulin releases new video in honour of Father's Day The apple doesn't fall far from the tree in...

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Advertising Industry

Leo Burnett Unveils 2018 Cannes Lions Film Festival Predictions

Anisha Kapoor

June 12, 2018

Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20...

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Advertising Industry Marketing

Wunderman Appoints Ian Sohn as President of Wunderman Chicago

Anisha Kapoor

June 11, 2018

Ian Sohn replaces Rick Schreuder as President of Wunderman Chicago Wunderman, a global digital agency, announced that Ian Sohn has been appointed President of its...

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Advertising Featured News

Acura Marketing Campaign Harkens to Its Precision Crafted Performance

Joshua Hughes

June 7, 2018June 7, 2018

Bold Acura campaign soundtrack features The Rolling Stones and Motörhead A new integrated marketing campaign from Acura, "Everything We Ever Imagined and Then Some," heralds...

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Advertising Industry

Cannes Lions Launches First Digital Pass Broadcast for Digital Delegates

Anisha Kapoor

June 7, 2018

Curated Festival experience broadcast across the world by Cannes Lions to include over 30 talks from world-famous speaker programme of creators, marketers and innovators The...

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Advertising Featured News

Kyrie Irving Returns As Uncle Drew For New Pepsi Generations Ad

Joshua Hughes

June 6, 2018

New Pepsi Generations ad features fan-favourite Uncle Drew ahead of Lionsgate feature film release Much-loved basketball playing septuagenarian, Uncle Drew, created by Pepsi, is back...

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Advertising Industry Public Relations

Ogilvy Announces New Organisational Design and New Brand Identity

Anisha Kapoor

June 6, 2018

New unified Ogilvy group built on new organisational design, consulting offering, brand identity and design system, global digital platform, and partnership model Ogilvy has announced...

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Advertising Featured News

Dinty Moore Beef Stew Ad Campaign Honoured with Golden Effie Award

Joshua Hughes

June 5, 2018

Campaign by Dinty Moore Beef Stew made in partnership with BBDO Minneapolis and PHD capitalises on millennial fashion trend The makers of Dinty Moore Beef Stew were...

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Advertising Industry

McCann Named Most Effective Network, Agency, And Grand Effie Winner

Anisha Kapoor

June 5, 2018

McCann SSGA, US Army clients take top spots as Most Effective Brands McCann swept multiple top awards at the 2018 North American Effie Awards Gala,...

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Advertising Industry

JCDecaux Wins Renewal of Exclusive Ad Contracts for Hong Kong MTR

Anisha Kapoor

June 1, 2018

Mass Transit Railway contract win maintains JCDecaux portfolio in Hong Kong and its metro advertising position in China JCDecaux, a worldwide outdoor advertising company, announced that...

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Advertising Featured News

ASICS and Disney Team Up to Get Families Moving

Joshua Hughes

May 31, 2018

Release of Disney·Pixar Incredibles 2 will launch ASICS mission to encourage families toward healthier lifestyles Sport performance brand, ASICS, has unveiled a global partnership with global...

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Advertising Industry Technology

MRM//McCann Becomes Japan’s First Agency Certified by Veeva

Anisha Kapoor

May 31, 2018

CLM certification from Veeva Systems helps pharma and biotech companies generate more productive and meaningful interactions through the feedback loop of real-time customer insights Veeva Japan...