Advertising Archives | World Branding Forum

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Planters and mascot, Mr. Peanut, have created a campaign focused on men’s health. Titled #SaveYourNuts, the push features a tutorial video. Snack giant, Planters and...

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Mack Trucks and Steve Moakler Do Born Ready

Joshua Hughes

November 2, 2018November 2, 2018

Mack Trucks has launched the eighth episode from its RoadLife series, Born Ready, featuring country star, Steve Moakler, and his road song. Mack Trucks has...

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Kia Revs Up Forte Passion with Flor De Toloache

Joshua Hughes

November 1, 2018November 1, 2018

Kia enlisted all-female Mariachi band, Flor De Toloache, to celebrate the triumphs of Latina entrepreneurs via with its 2019 Forte campaign. Kia has launched a...

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Ben & Jerry’s Chills Out with Pecan Resist

Joshua Hughes

October 31, 2018October 31, 2018

Ben & Jerry’s has introduced a new limited-batch ice cream flavour, Pecan Resist. To back the product release, a campaign has debuted. Confectionery giant, Ben...

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ASICS Debuts Next Phase of I Move Me Push

Joshua Hughes

October 30, 2018October 30, 2018

The new ASICS campaign taps a cast of storytellers to share stories inspired by movement. It entails a robust digital and social footprint. ASICS has...

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WPP Integrates Healthcare Offering in the US

Joshua Hughes

October 29, 2018October 29, 2018

WPP is creating a more flexible offering for its healthcare clients in the United States by merging existing networks into major agency brands. WPP is...

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McCann Detroit Names Brad Emmett CCO

Joshua Hughes

October 26, 2018October 26, 2018

Brad Emmett has been hired to fill the position of Chief Creative Officer at the McCann office in Detroit. He joins the ad agency from...

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Vivint Scores NBA Duo for Letters to Utah

Joshua Hughes

October 24, 2018October 24, 2018

Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...

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Delta Electronics Steps Up Green Footprint

Joshua Hughes

October 22, 2018October 22, 2018

Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...

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Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

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NewFest Elevates Decades of Queer Storytelling

Joshua Hughes

October 17, 2018December 19, 2018

NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...

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Mercedes-Benz Steers A-Class with Bucket List

Joshua Hughes

October 16, 2018October 17, 2018

For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...