Channel 4 appoints Zaid Al-Qassab as new CMO
Zaid Al-Qassab, who has been with BT for the last four years, will be joining Channel 4 as the new Chief Marketing Officer from September....
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‘Big on quality, Lidl on price’
Lidl’s latest advertising campaign is set to focus on the quality part of their catchphrase ‘Big on quality, Lidl on price.’ The German retailer, who...
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Hovis Boy on the Bike advert returns
After being voted the most iconic British advert of all time, the classic Hovis advert made a return last night. Known as the Boy on...
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Walkers and Spice Girls team up
It’s been over 20 years since their last collaboration, but this time Walkers and the Spice Girls are looking for the band’s biggest fan. First...
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Love Island partners with Love Hearts
Love Hearts, the famous sweets by Swizzels have partnered with Love Island for its fifth season. The iconic sweets will feature phrases and words made...
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Pop culture meets IKEA
Are you a Friends fan? Or is The Simpsons more your bag? How about Stranger Things? Look no further - IKEA have all the furniture...
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Sipsmith launches new ‘gin in a tin’
Just in time for summer, Sipsmiths Gin have launched their latest product, gin and tonic in a can. The classy looking gin & tonic in...
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Lucozade brings women’s football into the spotlight
Anyone who knows the Three Lions song by David Baddiel and Frank Skinner will know that it was written in support of the men’s England...
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Tango makes a comeback with new ‘Tanguru’ ads
‘Tanguru’ is a far-cry from the bald orange slapping characters in Tango adverts of the nineties. Launching two new adverts for the first time in...
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Gillette’s latest advert ‘First Shave’ champions inclusivity
Following the controversial start to the year with it’s 'We Believe: The Best Man Can Be' campaign, Gillette have launched a new advert. Featuring Samson...
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‘Probably not the best beer in the world’ – Carlsberg’s new ad
Last night Carlsberg showcased their new advert for Danish Pilsner on ITV by advertising agency Fold7, starring Hannibal actor Mads Mikkelsen, who is also an...
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Lacoste’s Emotional “Crocodile Inside” Campaign
Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.