Advertising Archives | World Branding Forum

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The group won awards in all five major markets namely Greater China; Japan/Korea; Australia/New Zealand; Southeast Asia; and South Asia Omnicom shone at Campaign’s 2015 Agency of...

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MRM//McCann Clinches More than Digital at Campaign Asia-Pacific

Joshua Hughes

December 11, 2015December 11, 2015

The agency bagged Southeast Asia Digital Agency of the Year across Singapore and the Philippines with McCann Worldgroup also walking away with a coveted win...

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Olay Helps Women Age Less to Feel Ageless

Deborah Joy Peter

December 10, 2015December 10, 2015

Its new campaign combines the advances in skin science with key insights surrounding how women’s perspectives on aging are evolving International skincare giant, Olay, has...

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Gillette Puts Game Face on with Fresh Strategy

Thomas Ng

December 10, 2015December 10, 2015

Gillette and Gameloft have partnered over a new offering to launch a mini-game themed advertising format targeting mobile users in Asia Gillette and Gameloft Advertising...

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Kids Foot Locker Ushers In Holidays Just Like the Pros

Joshua Hughes

December 9, 2015December 9, 2015

In the spot, Stephen Curry is seen telling two boys wearing the latest Under Armour gear from Kids Foot Locker they look just like the...

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TBWA Veteran Releases Book on Disruptive Innovation

Anisha Kapoor

December 9, 2015December 9, 2015

Jean-Marie Dru has just initiated the U.S. launch of his sixth book, entitled The Ways to New: 15 Paths for Disruptive Innovation TBWA Worldwide Chairman, Jean-Marie...

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Miller High Life Kicks Back to Go Forward

Joshua Hughes

December 8, 2015December 8, 2015

It is ushering in the holidays via three vintage television spots to resurrect the popularity of its famed ‘High Life Man’ ad push Alcohol heavyweight,...

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DDB Bags 57 and Network of the Year at Eurobest

Joshua Hughes

December 7, 2015December 7, 2015

The win marks the sixth time in seven years that the brand has taken home the title. Adam&eveDDB secured the title of Agency of the...

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LeBron James Slam-dunks Kia Push with Brutal Honesty

Joshua Hughes

December 4, 2015December 4, 2015

The multi-platform push runs throughout the remainder of basketball season to include television, digital, and social media elements Kia has launched a new advertising campaign...

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Lindeman’s Serves Chivalry with Gentleman’s Collection

Joshua Hughes

December 2, 2015December 2, 2015

Embodying irreverence, the push positions the new release as the choice for the gentleman who is and the gentleman who wishes to be Treasury Wine...

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Prudential Drives Action with Race for Retirement

Deborah Joy Peter

December 2, 2015December 2, 2015

An earnest call-to-action, the push encourages consumers to start saving an additional one percent of their annual income for retirement Prudential has unveiled a new...

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Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...