Advertising Archives | World Branding Forum

Read Time:2 Minute, 10 Second

A tie-up involving the Ad council and DreamWorks Animation, NRFC’s latest series of public service advertisements feature footage from Kung Fu Panda 3 The Ad Council...

Read Time:1 Minute, 15 Second

Advertising Featured News Technology Videos

Google Unveils Aardman-Created Christmas Caper

Deborah Joy Peter

December 22, 2015December 22, 2015

Titled Special Delivery, the mobile-friendly execution is viewable via YouTube and is the latest to join the internet giant’s Spotlight Series Adding to its Spotlight...

Read Time:48 Second

Advertising Marketing News Technology

Sudler & Hennessey Acquires London’s System Analytic

Thomas Ng

December 22, 2015December 22, 2015

Its database and online tools help pharmaceutical brands identify and engage key opinion leaders across a broad range of medical fields Global healthcare marketing and...

Read Time:1 Minute, 3 Second

Advertising Industry News

Havas Health Appoints Grey’s Gill for H4B London

Joshua Hughes

December 21, 2015December 21, 2015

He will be responsible for spearheading strategic creative work for the network’s clients and the coordination of the agency’s in-house teams Havas Health has named Grey...

Read Time:1 Minute, 23 Second

Advertising Featured News Videos

Butterfinger Flies High with Bolder than Bold

Deborah Joy Peter

December 18, 2015December 18, 2015

Unveiled in true free-fall fashion, the launch was performed from 12,000 feet above the ground by pro skydiver, Carson Schram Nestlé-owned candy brand, Butterfinger, has...

Read Time:1 Minute, 32 Second

Advertising Design Featured News

Honda Picks Up Game with Ridgeline Super Bowl Debut

Joshua Hughes

December 18, 2015December 18, 2015

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

Read Time:2 Minute, 19 Second

Advertising Industry News Technology

Millward Brown and ComScore Forge Global Partnership

Deborah Joy Peter

December 17, 2015December 17, 2015

The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...

Read Time:1 Minute, 6 Second

Advertising Featured Industry News

Ogilvy & Mather Names the Late Tim Broadbent’s Successor

Anisha Kapoor

December 17, 2015December 17, 2015

Anthony Wong assumes the role of Worldwide Effectiveness Director while retaining his position as Global Client Leader for TeamHW Ogilvy & Mather has promoted Anthony...

Read Time:1 Minute, 6 Second

Advertising News

PayPal Kicks Off First Super Bowl Global Push

Joshua Hughes

December 16, 2015December 16, 2015

The launch is designed to start a larger conversation about a reimagined financial world which the brand believes must include all Global digital commerce juggernaut,...

Read Time:2 Minute, 0 Second

Advertising Featured News

Kérastase Dolls Up with Rubik for L’Incroyable Blowdry

Olivia Pearce

December 15, 2015December 16, 2015

Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...

Read Time:48 Second

Advertising Featured News

Ogilvy & Mather Adds Two to Worldwide Board

Anisha Kapoor

December 15, 2015December 16, 2015

Based in London, Sophie Hoffstetter and Mike Welsford both recently led the agency to win additional assignments for Unilever and Nestlé respectively Global advertising network, Ogilvy...

Read Time:1 Minute, 33 Second

Advertising Industry News

WPP Secures STW Merger for Australia and New Zealand

Joshua Hughes

December 14, 2015December 14, 2015

The move will increase the global advertising network’s shareholding from 23.6 percent to 61.5 percent, with STW due for a name change WPP has prepared...