Advertising Archives | World Branding Forum

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She brings with her high-profile marketing communications experience, having led internal and external public relations for over a decade TBWA has appointed Anaka Kobzev (pictured)...

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TBWA Names Dawson Global ECD for Nissan United

Joshua Hughes

March 29, 2016March 29, 2016

The appointment marks Neil Dawson’s return. He was TBWA Creative Director in the London office from 2003 to 2005 TBWA has named Neil Dawson (pictured) the Executive Global...

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Acura Races to the Tracks with NSX GT3 Debut

Joshua Hughes

March 24, 2016March 24, 2016

Supporting the new super car’s premiere is an upcoming campaign scheduled for 2017 which will kick-off in North America Acura has unveiled the NSX GT3....

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Dodge Commands the Wheel with 16.3m Views

Joshua Hughes

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

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Cannes Lions Names Smith Media Person of the Year

Joshua Hughes

March 22, 2016

The accolade recognises his role in transforming VICE from a print magazine into an international multimedia brand Cannes Lions has named Founder and Chief Executive...

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Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

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Aeromexico Clears the Air with Fleet Revamp

Joshua Hughes

March 18, 2016June 13, 2023

The promotional effort covers television, radio, print, billboards, and a combination of several different types of ads and graphic materials Aeromexico has initiated a major...

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Traveleze Inspires Dream Getaways with Major Push

Joshua Hughes

March 17, 2016March 17, 2016

The spot endeavours to connect travellers with dream getaways as well as holiday-planning convenience via the brand’s website UK-based online travel assist service, Traveleze, is...

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Harley-Davidson Revs Up Brand Experience with Global Push

Joshua Hughes

March 16, 2016March 16, 2016

The will run throughout the year to entail activations at South by Southwest as well as the brand’s strategic UFC partnership Harley-Davidson has rolled out...

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TBWA Elevates Niemcewicz to MD for Engage

Joshua Hughes

March 15, 2016March 15, 2016

She was previously Client Service and Relations lead, and headed growth and digital strategic vision for a key sports retail client TBWA has promoted Lauren Niemcewicz to...

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Honda Reaches Greatness with All-New Civic

Joshua Hughes

March 14, 2016March 14, 2016

The push entails spots that tell stories of motivation and commitment, while a subtle connection is made to the brand and its philosophy Honda has launched...

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Leo Burnett Names Britt Nolan CCO for USA

Deborah Joy Peter

March 14, 2016March 14, 2016

In the role, he will continue leading the creative for McDonald's and Samsung, while overseeing the firm’s creative department Leo Burnett USA has appointed Britt Nolan its new Chief...