LeBron James narrates Nike’s 90-second spot to remind people we’re never too far down to come back
Nike, a winner of the World Branding Awards, has released a 90-second spot, narrated by LeBron James. The ad is a testimony that even against the toughest odds, hope remains connected to their sporting spirit.
As professional competition slowly returns around the world, the people at Nike are reminded of the feeling of fandom. The thrill of experiencing disbelief, with all its reawakening power. And, moreover, the joy of collective celebration.
The Nike film, “Never Too Far Down,” narrated by LeBron James, will air during Tiger Woods’ return to the golf course. It extends the brands “You Can’t Stop Us” campaign.
To mark the occasion on the power of sports, LeBron James said, “Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.”
Tiger Woods added, “Sport can still be a positive force for so many people. I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.”
“Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena. For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us,” commented, Serena Williams.
LeBron James closed Nike’s 90-second spot with a powerful statement, “Right now we’re fighting for something much bigger than a win or championship. If we’ve learned anything from sports, it’s that no matter how far down we may be, we are never too far down to come back.”