Nike Aims Basketball High with Unlimited Together

Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo.

Nike has launched a new film to capture the power of the USA Basketball team. Themed Unlimited Together, the spot illustrates how the strength of men and women’s teams is amplified when united in pursuit of a shared goal. Part of the brand’s Unlimited campaign, it was directed by Hiro Murai.

Images of the teams are projected onto a backdrop of American cityscapes and set to an original song by Chicago-born artiste, Chance the Rapper. The commercial includes the Courage, Future, and You ads which celebrate athlete worldwide for an amazing year.

The brand also profiles selected premier athletes and new performance innovations here. Consumer activations are taking place in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. The Nike Unlimited Cross-Category footwear collection is available across the globe.

“The Unlimited campaign celebrates champion and everyday athletes who push their limits to prove their unlimited potential, whether that’s on the world’s greatest stage this summer or just in a pickup game in the park,” said Greg Hoffman, Chief Marketing Officer at Nike.

Nike was a winner at the 2015-2016 World Branding Awards as well as the year (2014-2015) before that under the Sports Retail (Global) category.