MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo.
GroupM has named Christina Vacharanetr the MD of its newly combined MEC and Maxus agency in Thailand dubbed NewCo. She assumes the role when the firm debuts in January 2018. MEC lead since 2015, she previously spent four years in a similar capacity at Maxus.
On top of vast advertising expertise, she counts more than 21 years in media and communications field. Her work on global brands include Colgate, L’Oréal, Mercedes Benz, Danone, Unilever, Ford, Rolex, Unicharm, Amway, and Pepsi, with numerous local accounts under her belt as well.
“Under Christina’s leadership, I am confident that we have the right team in place to make the new Thailand outfit a formidable future-facing agency,” said Tim Castree, Global Chief Executive Officer of MEC and NewCo.