Mr Clean Flexes Millennial Muscle with New Jingle

Mr Clean has upped its strum for a latest brand campaign featuring a series of Jingle spots for television created by Leo Burnett Canada.

Procter & Gamble home care juggernaut, Mr Clean, has launched new Jingle spots for television. Remembered for his bald head, big muscles, white T-shirt, and gold hoop earring, the campaign is a dedicated reminder of how the iconic character has served as the face of cleaning since 1959.

Upon its debut, the brand went on to become the top household cleaner in the country in just six months. Self-taught musician and advertising pro, Tom Scott Cadden, penned and tape-recorded the classic jingle, which was an integral part of the inaugural television release from the 50s.

The aforementioned push starred the now familiar mascot drawn by artist, Richard Black, in 1957. The newly launched Mr Clean advertising series was created by Leo Burnett Canada, while produced by Skin and Bones, Against All Odds, Eggplant Productions, and The Big Picture.

With 15- and 30-second commercials in both English and Spanish, the re-imagined tune captures multiple home settings to demonstrate the product’s performance and versatility. From dads to babies to rockers to dogs, the shorts end with classic black and white footage—a throwback to the original version.

“Having made such an impression as one of P&G’s oldest and most recognised jingles, we wanted to give this unique song a modern twist. Our inspiration was to renew it to bring the ear-catching tune into today’s millennial households,” said Kevin Wenzel, Associate Brand Director, NA Surface Care at P&G.