The MacCoin by McDonald’s is the first fully food-backed global currency
To celebrate the 50th anniversary of the Big Mac, McDonald’s —a global foodservice retailer—has unveiled the MacCoin, a limited edition global currency backed by the internationally iconic Big Mac that fans across the world can get their hands on starting 2 August.
Customers can share, collect and redeem for a free Big Mac at participating restaurants in more than 50 participating countries. Big Mac fans from around the world will be able to receive MacCoins through a variety of exciting giveaways with each participating country celebrating the arrival of the MacCoin in its own unique way.
In its 50 years, the legendary taste of the Big Mac has helped it achieve universal recognition and a lasting legacy. No matter where they live in the world, Big Mac fans recognise the two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun as the iconic burger with a flavour combination that’s just as craveable and delicious as the day it was introduced.
It has become such a global icon that The Economist even used the price of the Big Mac to create the Big Mac Index, an economic tool that compares the purchasing power of different international currencies year after year. This global connectivity of the Big Mac inspired the creation of the MacCoin.
“Since it was introduced at a family-owned McDonald’s restaurant 50 years ago, the Big Mac has traversed the globe and is enjoyed in cities from Shangahi to Chicago, providing delicious, feel good moments to people all over the world,” said McDonald’s President and CEO, Steve Easterbrook.
“So we wanted a global celebration as unique as the burger itself. The MacCoin transcends currencies to commemorate our global iconic burger whilst giving customers all over the world a chance to enjoy a Big Mac on us.”
More than 6.2 million MacCoins will be distributed globally in more than 50 countries whilst supplies last. These commemorative coins feature five unique designs, each representing a decade of the Big Mac.
Each MacCoin design pulls in elements from that time in history, nodding to art, music and pop culture, whilst the front-side of the MacCoin celebrates the 50th anniversary of the Big Mac. The MacCoin highlights the ‘70s, showcasing the decade’s flower power, and the ‘80s alludes to pop art. Bold, abstract shapes defined the ‘90s and translate on the MacCoin design, and the early ‘00s specifically focuses on the technology that was at the forefront of the turn of the century. The ‘10s MacCoin celebrates the past 10 years and calls attention to the evolution of communication.
Additionally, the seven languages featured across the various designs represent many of the countries participating: Arabic, English, Indonesian, Mandarin, Portuguese, French and Spanish.
“When my great-grandfather Jim Delligatti invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy,” said Nick Delligatti, fourth-generation McDonald’s owner-operator and great-grandson of Jim Delligatti, the inventor of the Big Mac.
“The second of August would have been my great-grandfather’s 100th birthday, and I believe he would be very proud knowing his humble sandwich has made such a lasting impression that people all around the world can enjoy it wherever they find a McDonald’s.”
McDonald’s was a five-time Global winner of the World Branding Awards in the Fast Food Chain/Quick Service Restaurants categories.