Knorr is disseminating information that empowers parents to build healthy eating habits for their kids and diversify their family’s diet
Knorr Philippines just launched a new communication campaign via Mullenlowe TREYNA, Philippines as part of Unilever’s Future Foods agenda. Frontloaded by PBA legend, Marc Pingris, Nutri-Sarap Para sa Malusog na Bukasaims to put front and centre the important role that healthy eating plays when it comes to painting a brighter future for kids.
The campaign serves as the launch for the brand’s enhanced Nutri-Sarap Nutrition Program, which focuses on two things—education and product improvement.
Under the Nutri-Sarap Nutrition Program, Knorr strengthens its partnership with various government agencies, LGUs and NGOs—including the Department of Social Welfare and Development (DSWD), Department of Education (DepEd), Scaling Up Nutrition Business Network, National Nutrition Council as well as Pilipinas Kontra Gutom—to educate parents on how to prepare healthy, delicious, and abot-kayang home-cooked meals for their families.
The brand believes that the greatest weapon one can use in this battle is knowledge. And through its different partners, Knorr is disseminating information that empowers parents to build healthy eating habits for their kids and diversify their family’s diet, especially in areas where help is needed the most.
In addition to this, the launch of the Nutri-Sarap Nutrition Program also comes with the release of Knorr’s strengthened commitment towards bringing nutrition closer to people. The popular Knorr Sinigang sa Sampaloc Mix Original now contains Vitamin C while kitchen staple Knorr Chicken & Pork Broth Cubes are now sources of iron. With these developments, Knorr further solidifies its position as a leading force for good nutrition amongst Filipino families.
Amidst the ongoing COVID-19 pandemic, malnutrition remains to be a major issue. And in a recent report by the World Bank, surveys show that in September 2020, seven months into the community quarantine, 31% of families reported experiencing hunger in the past 30 days, with 9% suffering from severe hunger. Both cases were the highest levels recorded in more than 20 years.
“We’re doing everything we can to help secure a brighter future for the Filipinos. In the past, aside from education, we were also able to sustain feeding programs that we are proud to say have really made a huge difference in the lives of beneficiaries. With the pandemic limiting our movements, our search for more ways to make nutrition more accessible led us to implement improvements to our well-loved products,” shares Kristine Go, Vice President for Foods & Refreshments of Unilever Philippines.
The Knorr Nutri-Sarap Nutrition Program serves as another chapter in Knorr’s mission to help eradicate malnutrition and involuntary hunger in the Philippines.