Cognac heavyweight, Hennessy, partnered with renowned filmmaker, Ridley Scott, to create its latest film which offers a riveting narrative.
Hennessy has released a short film by director, Ridley Scott, who visualises the odyssey experienced with every sip. The campaign was developed by creative agency, DDB Paris. Titled The Seven Worlds, a 60-second version of the ad will air during the ninety-first Oscars telecast on 24 February 2019.
The timing of said spot amplifies the cinematic flair of the push on one of Hollywood’s most celebrated nights. Depicting the idea that each drop of XO is an odyssey, Scott delivers an evocative journey which explores the blend’s seven flavour profiles through a sensorial and immersive narrative.
A surreal interpretation by him based on the description of the Comité de Dégustation or Tasting Committee of Hennessy, the essence and feel of the premium pour are captured via the following illustrations: sweet notes, rising heat, flowing flame, spicy edge, chocolate lull, wood crunches, and infinite echo.
“I was inspired by the potential for art and entertainment to bring the story to life. The brand has a great product. I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film,” he said.
For its special effects using computer-generated imagery, the production team enlisted Moving Picture Company, a collaborator on Scott’s movies such as Alien, The Martian, and Blade Runner. Daniel Pemberton, the famed composer, created a unique score to realise the vision for Hennessy.
Taking shape under the filmmaker’s direction, the seven notes are highlighted with technical innovation. Envisioned as individual words, each is brought to life using arresting physiography, while viewers are left to decide if the film, portrayed as a dreamscape, occurs in the past or present.
“It is an honour for us to have partner with a creative visionary like Ridley Scott. This film showcases his artistic genius as well as conveys the essence of XO through entertainment that transcends traditional advertising,” said Michael Aidan, Global Chief Marketing Officer for Hennessy.