Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas.
Foot Locker has released a new digital campaign, which features adidas and stars NBA icon, James Harden. Entitled Summer of Harden, the spot has debuted on the brand’s YouTube and follows the player as he reflects on his off-season accomplishments and adventures.
In the advert, the athlete goes about his daily routine, working out on a treadmill, perfecting his shot, recovering in a hot tub, and getting dressed in the latest adidas gear. The video showcases some of his favourite off-season sneakers like EQT, alphabounce as well as Harden LS.
“James lives life to the fullest and does so in style. This is something our customers admire and follow, especially during the back-to-school season. We are glad to be a part of his best summer yet,” said Stacy Cunningham, VP of Brand Marketing and Services at Foot Locker.