The new campaign from Dutch Lady and Y&R Hong Kong reminds parents to put down their phones and spend quality time with their kids.

Dutch Lady has launched a major campaign with its newly-appointed creative agency, Y&R Hong Kong. Themed Building Active and Happy Family Together, the push taps local celebrity, Tsui Wing, and his family to encourage parents to enjoy quality time with their children.

In the initial teaser, Tsui’s family is having breakfast when his son, Karson, proposes a bike ride. However, his parents are either too busy with work or the smartphone. Disappointed by the lack of attention from the adults, the boy turns to baby sister, Bao Bao, for company.

“This campaign encourages Hong Kong parents to reflect on the example the set. We want to advocate the benefits of an active family lifestyle with our brand supporting their nutritional needs,” said Tracy Fung, Sales and Marketing Director at Dutch Lady Hong Kong.

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