Clear Eyes Casts Vanessa Williams in Major Push

Clear Eyes has created an ad campaign featuring a digital art gallery, consumer contest, and new TVC starring Vanessa Williams and others.

Clear Eyes, the eye drop portfolio under Prestige Brands, has launched its first integrated marketing campaign. Titled My Shining Moment, the effort features a television spot starring spokesperson and actress, Vanessa Williams, to bring to life the emotional benefits of the brand’s offerings.

In addition to the commercial, a digital gallery has also been rolled out. A collection of photos and videos will spotlight influencers such as eye portrait photographer, Bridges Aderhold; beauty blogger, Rachel Anise; famed mentalist, Adam Wilber; and travel videographer, Taylor Fischer.

Introducing an additional layer for consumer engagement, Clear Eyes is inviting fans to join the conversation by sharing their own stories across social media platforms like Facebook, Twitter, and Instagram. Loyalists can connect with the campaign via the #MyShiningMoment hashtag.

Clear Eyes launches first integrated campaign, My Shining Moment.
Clear Eyes launches first integrated campaign, My Shining Moment.

Participants who submit photos and videos will be entered into a sweepstakes for a chance to receive an all-expense paid trip to Miami, Florida for a private photo shoot with Aderhold. The digital gallery as well as the consumer contest have just debuted and is set to run until 15 October 2017.

“Our consumers rely on our products to look and feel their best. My Shining Moment celebrates our commitment to them and the role we play in their lives by creating a platform to share their meaningful stories and shining moments,” said Craig Rudner, Senior Brand Manager for Clear Eyes.