Channel 4 have released a new advertising campaign to promote the upcoming tenth season of The Great British Bake Off.

The TV advert that premiered last night is a homage to baking, showing us how baking can unite people. The ad features the British public sweeping supermarkets and clearing shelves of all baking products causing a rise in the stock market, all to the soundtrack of The Beatles’ ‘All Together Now’.

The ad features a huge variety of people from all backgrounds, cultures and walks of life. It even stars Sesame Street’s Cookie Monster.

Chris Wood, the acting head of 4creative commented: “[We’re] giving a voice to the diverse and passionate bakers of Britain, a nation blessed with a legacy of rich regional baking traditions, culinary creativity and a universal willingness to give it a go.” 

The hugely popular series comes back to UK screens soon, though an exact air date has not been announced. 

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