In line with the debut, Burger King and Cheetos have released a 15-second promotional spot to generate buzz over the fresh roll-out.
Fast food giant and home of the Whopper, Burger King, has teamed up with a familiar partner to launch the duo’s latest joined offering called the Cheetos Chicken Fries in the United States. The product hits selected restaurants on 14 September for a limited period.
In conjunction with the aforementioned debut, Burger King has released a 15-second promotional spot to generate buzz over the fresh roll-out. Dressed in serious humour, the video is designed around both brands and features the ‘King’ and the latter’s furry mascot.
The Cheetos Chicken Fries launching at participating Burger King outlets this week is being marketed as signature offering with “chicken on the inside”, while “dangerously cheesy on the outside”. The short is available for viewing via the burger chain’s official YouTube channel.