The new Burger King commercial launched during the Super Bowl features an almost silent film with Andy Warhol eating a Whopper.
Burger King has created its Super Bowl commercial to feature a nearly silent film of iconic pop artist, Andy Warhol, eating a Whopper. The advert, Eat Like Andy, shows the famed impressionist sitting at a desk, opening a vintage bag, taking out the brand’s top-selling sandwich, and eating it.
The original four-minute clip was by Swedish director, Jorgen Leth, from 1982 as a part of the movie, 66 Scenes from America. The film was a visual narrative of scenes that represent American reality. Naturally, the most-known artist in the country was portrayed feasting on “America’s Favorite Burger.”
The spot presents explosions, slapstick jokes, celebrities, and a powerful work of art. Beyond its simplicity, the ad is a testament to one of Warhol’s most famous quotes: “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.”
“What we love about Andy is what he represents as an art icon and his message about the democratisation of art. Just like his art, America’s favorite burger, the Whopper, is for everyone. Our commercial is an invitation to everyone in America to Eat Like Andy,” said Marcelo Pascoa, Head of Global Marketing at Burger King.