Bud Light has released two new spots around its Famous Among Friends push to capture the essence of its four essential ingredients.
In its latest creative campaign, Bud Light is going back to its roots to showcase what goes into crafting the light lager. From its essential ingredients and commitment to quality and taste to the brewing process, the effort highlights the brand’s 35-year heritage and the reasons it is a classic American favourite.
The push will see the debut of two television commercials. Respectively titled Bottle and Complex, said spots and other creative content aim to capture the simplicity of the beverage’s four crucial ingredients. The initiative will focus on the crafting aspect from start to finish and drive affinity among consumers.
According to the marque, while brewing a light lager isn’t easy, the use of barley, rice, water, and hops is critical to the 30-day process. In the case of Bud Light, the brew is tasted and tested more than 100 times, with brewmasters carefully checking for quality of flavour and strength every step of the way.
“The next chapter of our Famous Among Friends campaign will focus on the beer, but to us, quality and friendship go hand-in-hand. Your best friends are people you can count on. The same goes for our brand. We’re the beer you can always count on,” said Andy Goeler, Vice President of Marketing at Bud Light.