Air New Zealand Debuts Inaugural Global Campaign

Air New Zealand has debuted its A Better Way to Fly push in North America. The campaign trails entails a launch in Europe and Asia next.

Air New Zealand has unveiled its first global campaign. Titled A Better Way to Fly, the push has debuted in North America, with Europe and Asia next in line. Between January and June 2017, 325,000 visitors arrived in the country from the United States—a 26 percent increase year on year.

Still, research indicates that some 27 million Americans are keen on a vacation there. With such a demand, the airline sees huge potential. Yet, despite the desire to visit, it was found that a key barrier remains the perception of distance, with many thinking the destination is 20 or more hours away.

The effort aims to bust said myth and reinforce the brand’s primary differentiator: an in-flight offering that welcomes travellers to sit back and enjoy a direct service to New Zealand. The exercise stars a CGI character, Pete, inspired by the nation’s official bird, the kiwi, while voiced by Sam Neill.

In the spot, Pete takes viewers on his maiden voyage to offer a lay of the land from the sky. Using the overall initiative to attract an important target audience, the carrier is promoting flights to the homeland, Australia, Canada as well as London. The over two-minute-long video can be viewed here.

“The brand and our partner, United Airlines, will operate over 40 percent more capacity into mainland USA compared to five years ago. With an additional 300,000 seats, this is certainly an exciting time to be joining the region,” said Liz Fraser, Regional Manager Americas for Air New Zealand.