A+E Networks will see new partners developed for its channels which reach over 80 million households across EMEA.
A+E Networks has scored a strategic Ad Sales partnership with leading multi-screen sales company, IP Network, an RTL Group subsidiary. The move will see new brand partners developed for the broadcaster’s portfolio of channels which reaches over 80 million households across EMEA.
The tie-up forms a key part of the network’s strategy to sell on a pan-regional basis, broaden its network of brand partners, and further increase ad sales across EMEA. Working with brands like ebay, Trivago, Paypal, Lenovo, and Sarenza, IP Network is part of the RTL Group and has offices across Europe.
Announcing the new deal, Luke Duffy, VP of Ad Sales at A+E Networks UK, said: “This is a significant deal that offers global media companies the opportunity to capitalise on A+E Networks’ extensive reach across EMEA. We look forward to working closely with IP Network, one of the biggest players in this important market.”
The deal follows his recent appointment to the aforementioned role, in which he has been charged with increasing revenues across A+E Networks’ commercial channels in the UK, Benelux, Romania, Poland, and Africa, as well as launching new ad sales markets.