World Branding Forum

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Umbro unveils its new England Rugby match day kit that will be worn by the England Men's and Red Roses teams, as the Official Technical...

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Featured Marketing News

Umbro Gets the Fall Ball Rolling with Ashlyn Harris

Deborah Joy Peter

August 15, 2017August 16, 2017

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...

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Branding Campaigns Design Featured Marketing News

O2 Unveils Artwork Outside The Louvre Ahead of Rugby World Cup 2023

Maheen Fatima

September 14, 2023

The tenth Rugby World Cup 2023 is around the corner, making England Rugby fans more passionate than ever. Following this, O2, a leading digital communications company in...

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Campaigns Featured News

Pepsi Launches Global Capsule Collection, Bringing Pop to Fashion

Olivia Pearce

April 24, 2018May 8, 2018

Football, Fashion and Art Collide in Latest Pepsi Campaign Today, iconic beverage brand Pepsi announced a global capsule collection with fashion partners Boohoo, Umbro, Le...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Branding Industry News

Iconix Brand Group Acquires Full Ownership of Iconix China

Joshua Hughes

March 16, 2015July 4, 2023

Iconix Brand Group, Inc. today announced that it has acquired the remaining 50% of Iconix China from its joint venture partner Novel Fashion Brands Limited,...

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Branding Featured Industry News

Iconix Acquires Athletic Brand PONY In North America

Olivia Pearce

February 3, 2015July 4, 2023

Iconix to Have Option to Expand Global Ownership Iconix Brand Group, Inc. (Nasdaq: ICON) today announced that it has acquired the North American rights to...