World Branding Forum

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As global peanut butter brand Skippy continues to celebrate its 90th birthday, its Singapore arm is ramping up the fun with exclusive Skippy plushies and...

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Advertising Branding Campaigns Featured Marketing

Skippy Is Spreading Fun for 90 Years in New Video

Ashley Ooi

August 9, 2023

Global peanut butter brand Skippy celebrates its 90th birthday with a playful video that takes viewers through the ages. Brought to life by directors Les...

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Advertising Campaigns Featured News

Skippy invites you to Go To Your Skippy Place in its latest ad campaign

Olivia Pearce

June 23, 2020

The Skippy campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and...

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Advertising Campaigns Featured News

Hormel Foods Launches Be Smooth Like Skippy Campaign

Joshua Hughes

February 26, 2018February 26, 2018

SKIPPY Commercial Uses Grammy-Winning Song to Amplify Its Product Quality Hormel Foods, the makers of SKIPPY peanut butter launched the BE SMOOTH LIKE SKIPPY advertising...

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Advertising Featured News

Dinty Moore Beef Stew Ad Campaign Honoured with Golden Effie Award

Joshua Hughes

June 5, 2018

Campaign by Dinty Moore Beef Stew made in partnership with BBDO Minneapolis and PHD capitalises on millennial fashion trend The makers of Dinty Moore Beef Stew were...

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Campaigns Featured News

Hormel Make the Natural Choice Campaign Returns with Judy Greer

Olivia Pearce

April 6, 2018April 6, 2018

Campaign by Hormel Natural Choice Showcases Natural Deli Meats Made Without Artificial Preservatives or Ingredients The makers of Hormel Natural Choice deli meats, owned by Hormel...