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The Hershey Company and TPN Win Coveted Gold Shopper Marketing Effie
Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company
The Effie was awarded at the Path to...
Hershey’s brand to celebrate SHE with change to its iconic chocolate bar
To honour all the women and girls out there, Hershey's developed a small batch of 'Celebrate HerSHEy's' bars, highlighting the 'SHE' at the centre...
Hershey announces its commitment to production of disposable facemasks
The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production...
Hershey Delivers Trifecta with Cookie Layer Crunch
To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings.
The Hershey Company has rolled...
Hershey’s Adds Simone Biles to Hello from Home
The campaign’s uniqueness is unveiled when the Team USA athletes’ open their Hershey’s Milk Chocolate Bars to find hellos from home.
Hershey’s has launched its first...
Brookside Jazzes Up with Hershey’s Fruit and Nut Yogurt Bar
For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website.
Amplifying focus towards its snacking...
Hershey Catches Millennial-Led Break with #myTAKE5
Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch
Based on millennial-shaped ideas,...
Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore
In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her
The...
Peter Horst is Hershey’s New Chief Marketing Officer
The Hershey Company said that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27.
Horst joins...
Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola
The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United...
Krispy Kreme Sweetens Deal with Reese’s Peanut Butter
Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States.
Krispy Kreme has...
Reese’s Skies into Summer with Lindsey Vonn Deal
Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign.
Reese’s, a brand under The...
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