World Branding Forum

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Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company The Effie was awarded at the Path to...

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Hershey’s brand to celebrate SHE with change to its iconic chocolate bar

Olivia Pearce

March 8, 2021

To honour all the women and girls out there, Hershey's developed a small batch of 'Celebrate HerSHEy's' bars, highlighting the 'SHE' at the centre of...

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Branding Featured News

Hershey announces its commitment to production of disposable facemasks

Olivia Pearce

April 27, 2020

The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production of...

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Featured Marketing News

Hershey Delivers Trifecta with Cookie Layer Crunch

Deborah Joy Peter

October 4, 2016October 4, 2016

To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...

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Advertising Featured News Videos

Hershey’s Adds Simone Biles to Hello from Home

Joshua Hughes

June 28, 2016June 28, 2016

The campaign’s uniqueness is unveiled when the Team USA athletes’ open their Hershey’s Milk Chocolate Bars to find hellos from home. Hershey’s has launched its first...

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Featured Marketing News

Brookside Jazzes Up with Hershey’s Fruit and Nut Yogurt Bar

Anisha Kapoor

May 20, 2016May 20, 2016

For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...

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Branding Campaigns Featured News

Hershey Catches Millennial-Led Break with #myTAKE5

Olivia Pearce

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

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Industry News

Peter Horst is Hershey’s New Chief Marketing Officer

Anisha Kapoor

July 17, 2015July 17, 2015

The Hershey Company said that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27. Horst joins...

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Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

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Featured Marketing News

Krispy Kreme Sweetens Deal with Reese’s Peanut Butter

Deborah Joy Peter

August 7, 2017August 11, 2017

Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States. Krispy Kreme has...

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Featured Marketing News Videos

Reese’s Skies into Summer with Lindsey Vonn Deal

Anisha Kapoor

July 4, 2016July 4, 2016

Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...