World Branding Forum

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As a major step of the brand's reinvigoration, Under Armour has announced the appointment of John Varvatos as Chief Design Officer. The new design head...

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Featured General Marketing News

Under Armour Showcases First Women’s Football Boots

Maheen Fatima

July 17, 2023July 18, 2023

Integrating UA Flow Synchronicity, Under Armour takes a distinctive stance in designing women's football boots to combat her rhythm and speed. As the FIFA Women's World...

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Industry News

Under Armour appoints Lisa Collier as Chief Product Officer

Anisha Kapoor

April 16, 2020

Under Armour, Inc. has announced the appointment of Lisa Collier as Chief Product Officer of the footwear, sports, and casual apparel brand. With more than...

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Branding Featured General

Under Armour Appoints Mohamed El-Erian To Its Board Of Directors

Anisha Kapoor

September 7, 2018September 7, 2018

Under Armour, announced that Mohamed A. El-Erian has joined the company's Board of Directors. Dr El-Erian is the former CEO and co-chief investment officer of...

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Campaigns Featured News

Under Armour and Dwayne Johnson Team Up in Global Campaign

Olivia Pearce

April 20, 2018May 8, 2018

The "Will Finds A Way" Movement by Under Armour Highlights the Importance of Training and The Power of WILL In celebration of the brand's origin in...

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Advertising Featured News Videos

Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Advertising Featured News Videos

Under Armour Launches Make that Old for Curry 3

Joshua Hughes

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

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Advertising Featured News

Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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Featured Marketing News Videos

Under Armour Ups Game with Cam Newton Tie-up

Anisha Kapoor

September 7, 2016September 7, 2016

Titled Prince with 1,000 Enemies, the new spot from the It Comes From Below campaign by Under Armour features MVP, Cam Newton. Under Armour has released...

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Branding Campaigns Featured News Videos

Under Armour Crunches the Numbers with Bryce Harper

Olivia Pearce

July 12, 2016July 12, 2016

Themed It Comes from Below, the global Under Armour push aims to show how every great sporting moment starts with strong footwork. Under Armour has...

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Advertising Featured News Videos

Under Armour Ups Game with #RuleYourself Push

Joshua Hughes

February 24, 2016February 24, 2016

The fresh phase emphasises the theme of ‘the joy of missing out’ and tagline—It's What You Do in the Dark that Puts You in the...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...