World Branding Forum

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In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell Nacho Fries from...

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Campaigns Featured News

Taco Bell partners TerraCycle to recycle hot sauce packets

Joshua Hughes

April 20, 2021April 20, 2021

The initiative is a first in the quick service restaurant industry and will give new life to the currently single-use hot sauce packets as Taco...

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Branding Featured News

Yum China announces the opening of Taco Bell in Beijing

Olivia Pearce

August 24, 2020

Yum China opens the world's largest Mexican-inspired restaurant chain to China's capital Yum China Holdings, Inc. (the "Company" or "Yum China") have announced the opening...

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Advertising Featured News

Yum China introduces Beyond Burger at KFC, Pizza Hut and Taco Bell

Joshua Hughes

June 1, 2020

Yum China Holdings, Inc. has announced that it is partnering with Beyond Meat, Inc., a leader in plant-based meat, to introduce the Beyond Burger as...

Read Time:3 Minute, 47 Second

Featured Marketing News

Taco Bell rings in 2020 with bold new commitments

Anisha Kapoor

January 10, 2020

Taco Bell introduces global sustainable packaging commitments and US employee programmes Taco Bell has made bold commitments to set itself apart ever since its first...

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Campaigns Featured News

Taco Bell Satisfies Cravings with Great Value

Anisha Kapoor

December 14, 2018December 15, 2018

Unifying its offerings to offer loyal customers added value, Taco Bell has updated its menu and storytelling to surprise and delight fans. Taco Bell has...

Read Time:2 Minute, 38 Second

Campaigns Featured Marketing

GroundTruth and Taco Bell Campaign Boosts Live Más Scholarship

Olivia Pearce

September 29, 2017September 29, 2017

Scholarship Programme Benefits from Heightened Media Awareness and a Portion of Doritos Locos Tacos Sales GroundTruth (formerly xAd), the leading global technology platform driving offline...

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Featured Marketing News

Taco Bell Canada Plans to Start Serving Alcohol in 2017

Olivia Pearce

April 25, 2017April 26, 2017

Taco Bell Canada Select Retail To Offer Alcoholic Beverage Options The move, fueled by five years of consecutive growth in which Taco Bell Canada has...

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Featured Marketing News

Taco Bell Proposes Marriage with Vegas Wedding Package

Anisha Kapoor

February 16, 2017February 17, 2017

Beginning in summer 2017, visitors to its Las Vegas Cantina flagship can tie the knot Taco Bell style at the restaurant's wedding chapel. Taco Bell...

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Featured Marketing News

Taco Bell Warms Up to Winter with Hayley Elsaesser

Deborah Joy Peter

February 13, 2017February 13, 2017

Taco Bell Canada has secured a partnership with Toronto designer, Hayley Elsaesser, for the design of its TaCoat winter offering. Taco Bell Canada has partnered...

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Branding Featured Marketing News

Taco Bell Debuts First Restaurant in China

Anna Yuu

January 10, 2017January 18, 2017

Yum China Fine-Tuned Taco Bell Favourites to fit Chinese Consumers Taco Bell – the world's largest Mexican-inspired restaurant chain – and Yum China Holdings have...

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Branding Industry News

Taco Bell Welcomes 2017 with Healthier and Greener Options

Anna Yuu

January 4, 2017January 9, 2017

Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...