World Branding Forum

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To infuse a British soulful voice that resonates well with the iconic Desert Nomad, a first-ever collaboration ties up Clarks Originals and Jorja Smith. Jorja...

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Advertising Campaigns Featured News

Dodge and Sony Pictures unveils it latest spot, “Life Lessons”

Joshua Hughes

August 6, 2021

Dodge spot features Gary Cole, reprising his role as Reese Bobby, imparting "Life Lessons" using the road as his classroom with son Ricky Bobby and...

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Campaigns Featured Marketing News

Alfa Romeo launches its latest campaign with Alexander Skarsgård

Eliza Jane

October 15, 2020October 15, 2020

The campaign showcases the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo Luxury car brand,...

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Campaigns Featured News

Chrysler expands partnership with No Kid Hungry to end child hunger

Olivia Pearce

March 20, 2020

Chrysler first partnered with No Kid Hungry in 2018 to help in their goal of ending childhood hunger The Chrysler brand is expanding its partnership...

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Campaigns Featured News

Alexander Skarsgård stars in latest Alfa Romeo campaign

Nathaniel Mark

February 20, 2020

Alfa Romeo ad shines spotlight on new 2020 Alfa Romeo Giulia and Stelvio and begins airing across television this week Actor Alexander Skarsgård is starring...

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Advertising Featured News Videos

Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...

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Advertising Featured News Videos

Dodge Partners with Lego for Metamorphosis

Joshua Hughes

January 3, 2019January 4, 2019

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...

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Branding Featured News

Chrysler and Kango Ride on Pacifica Hybrid Partnership

Olivia Pearce

August 7, 2017August 9, 2017

Chrysler and Kango have partnered to introduce a rideshare service partnership, with the first leg of the journey beginning in the Bay Area. Chrysler and Kango,...

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Advertising Featured News Videos

Dodge Partners with The Fate of the Furious Franchise

Joshua Hughes

March 3, 2017March 3, 2017

Dodge has secured a promotional partnership with Universal Pictures for The Fate of the Furious, which premieres in theatres on 14 April. Dodge, a partner...

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Featured Marketing News Videos

Chrysler Activates Child’s Play Around 2017 Pacifica

Deborah Joy Peter

October 10, 2016October 10, 2016

Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...

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Advertising Featured News Videos

Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline

Joshua Hughes

August 1, 2016August 1, 2016

The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...

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Advertising Featured News Videos

Hisense Goes Football Freestyling with Social Push

Joshua Hughes

June 24, 2016June 24, 2016

Hisense has engaged influencers from European markets UK, France, Spain, Germany, and Italy for its UEFA Euro 2016 campaign. As headline sponsor for UEFA Euro 2016, Hisense...