World Branding Forum

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SK-II shines a much-needed spotlight on women-owned small businesses and entrepreneurs in Tokyo that has been highly impacted by the pandemic Furthering its commitment towards...

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Branding Featured News

SK-II sets up global film studio division “SK-II STUDIO”

Olivia Pearce

March 26, 2021March 25, 2021

SK-II's studio division and content hub will be dedicated to tackling social pressures impacting women today through the power of film and storytelling Inspired by...

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Campaigns Featured News

SK-II and Olympic athletes challenge toxic competitions in beauty

Olivia Pearce

February 13, 2020

As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, global prestige skincare brand SK-II teams up with top Olympic athletes...

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Featured Marketing News

SK-II Pitera Essence Gets Love Song by John Legend

Nathaniel Mark

June 26, 2019

SK-II "Pitera Masterclass" features star-studded cast of James Corden, Naomi Watanabe and Tang Wei alongside singer, songwriter John Legend The "Legend" of Pitera literally comes...

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Campaigns Featured News

SK-II Partners with Katie Couric in Timelines Series

Olivia Pearce

June 21, 2019

"Timelines" Series by SK-II and Katie Couric hoped to spark conversations surrounding marriage pressure and societal pressures At the 2019 Cannes Lions festival, global prestige...

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Advertising Featured News Videos

SK-II Casts James Corden in Bare Skin Chat

Anisha Kapoor

March 22, 2019March 23, 2019

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

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Campaigns Featured News

SK-II #INeverExpire Campaign Challenges Age-Related Pressure

Olivia Pearce

April 30, 2018April 30, 2018

Actress, Journalist, CEO, Others Share Their Own Stories in SK-II Campaign in Hopes of Changing Dialogue Skincare brand, SK-II, has encouraged women to challenge the...

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Campaigns Featured News Videos

SK-II and National Geographic Partner for Branded Vignettes

Olivia Pearce

March 13, 2017March 14, 2017

A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves...

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Branding Campaigns Featured News

SK-II Launches #ChangeDestiny with Cate Blanchett

Olivia Pearce

October 2, 2015October 2, 2015

In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring its...

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Featured General

How to Pronounce Brand Names Correctly: 60 International Brands

Ashley Ooi

August 29, 2023August 29, 2023

The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages...

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Campaigns Featured News

Procter and Gamble Discusses Gender Bias with Global Olympians

Olivia Pearce

February 14, 2018

Procter and Gamble's Winter Games “Love Over Bias” Campaign Continues Commitment to Gender Equality As part of the Olympic Winter Games PyeongChang 2018, Procter and...

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Featured Marketing News

Procter and Gamble Launches Love Over Bias Olympic Games Film

Anisha Kapoor

November 3, 2017November 4, 2017

Procter and Gamble ‘Proud Sponsor of Moms’ campaign unveils short film on athletes overcoming bias ahead of the Olympic Winter Games PyeongChang 2018 Marking 100...