World Branding Forum

Read Time:48 Second

Quaker has released a campaign with a three-part video series starring Rosario Dawson to inspire people to get serious about nutrition. Quaker has created a...

Read Time:2 Minute, 4 Second

Branding Featured News

Quaker Marks Oatober: A Month to Share Oat Benefits

Olivia Pearce

October 6, 2017

Quaker Oat Initiatives Planned Everywhere Oats are Consumed - Worldwide It's that time of the year again. Quaker Oats is ringing in Oatober, a month-long...

Read Time:2 Minute, 37 Second

Featured Marketing News

Quaker, The James Beard Foundation, and Chef Marco Team Up Against Food Waste

Anisha Kapoor

September 27, 2017September 27, 2017

More Taste, Less Waste Campaign Showcases How the Power of the Quaker Oat Can Transform Potentially Wasted Food into Nutritious, Delicious Recipes An astonishing 130...

Read Time:5 Minute, 0 Second

Branding Featured General

8 Types of Logos to Consider for Your Business

Ashley Ooi

September 8, 2023

If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There...

Read Time:3 Minute, 4 Second

Featured General News

Clarks looking for reboot under new leadership

Joshua Hughes

November 29, 2021

Clarks began with a sheepskin slipper in 1825, but Clarks is moving out of its comfort zone in a battle for survival under new Chinese...

Read Time:2 Minute, 14 Second

Advertising Campaigns Featured News

Guinness partners Hall of Famer, Joe Montana in latest its spot

Joshua Hughes

February 5, 2021February 5, 2021

Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great Being the GOAT, or "Greatest...

Read Time:2 Minute, 13 Second

Branding Featured News

Aunt Jemima brand announces change of name and packaging

Olivia Pearce

June 18, 2020

Aunt Jemima brand commits to making meaningful changes, including multi-million dollar commitment to Black community Aunt Jemima, one of the long-time brands of The Quaker...

Read Time:2 Minute, 28 Second

Campaigns Featured News

PepsiCo launches Give Meals, Give Hope to fight child food insecurity

Olivia Pearce

April 14, 2020

PepsiCo Pledges $1 Million/£798,360.00 to No Kid Hungry and encourages people to #GiveMealsGiveHope PepsiCo and the company's philanthropic arm The PepsiCo Foundation has announced the...

Read Time:1 Minute, 23 Second

Featured Marketing News

PepsiCo Signs Strategic Agreement with Alibaba Group

Olivia Pearce

May 11, 2017May 12, 2017

Collaboration to Enhance Consumer Experiences using Alibaba's Big Data Capabilities and Innovative Marketing Solutions PepsiCo Greater China Region (GCR) and Alibaba Group recent partnership will enable PepsiCo to further...

Read Time:1 Minute, 59 Second

Featured Marketing News

Diageo Rebrands U.S. Beer Business with Name Change

Anisha Kapoor

August 10, 2016August 10, 2016

The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...