World Class Talent Enhances Grey’s Creative Firepower
Michael Houston, Global President of Grey welcomed John Patroulis as Worldwide Chief Creative Officer. Patroulis will be based at Grey’s flagship New York office.
Patroulis will also partner with Debby Reiner, Chief Executive Officer of Grey New York, in the management of the founding office in the network. He will oversee all creative development, help set and implement the creative vision, spearhead the recruitment of top talent and guide new business creative efforts.
“John Patroulis is one of a kind. He’s brought his unique creative talents to build giant global brands for giant global networks. He also co founded two agencies on the cutting edge of integrated storytelling and social media driven content that have expanded the boundaries of advertising,” said Michael Houston. “He is a charismatic leader who brings out the best in clients and colleagues alike and I can’t wait to start working together.”
An innovator and marketing influencer, John Patroulis has spent the past six years at BBH New York. He became Chief Creative Officer of the agency in 2011 and was promoted to be its first ever Creative Chairman in 2015.
Under his leadership, BBH New York has been named to Advertising Age’s Creativity A-List and he was named to the Adweek 50. With integrated campaigns for clients like Playstation, Axe, Google and Cole Haan, BBH New York has become one of the most awarded agencies in city, winning multiple Lions across Film, Cyber and Integrated categories, as well as winning the Integrated Grand Prix for Netflix “House of Cards.”
Earlier in his career, Patroulis helped co found both McCann Worldgroup‘s agencytwofifteen and T.A.G. In San Francisco. There he helped globally lead the Xbox Halo 3 “Believe” campaign, which became the most creatively awarded campaign of the decade, winning multiple Lions and two Grand Prix and at the time became the biggest launch in entertainment history, thanks to its innovative approach to integrated storytelling.
“John is going to be a terrific partner to me in New York, and to our clients as an outstanding creative leader, ” said Debby Reiner. “He is a world class talent in every medium and produces work that entertains, inspires, sells and becomes part of the cultural conversation, true to our ‘Famously Effective’ philosophy.”
Patroulis has won every top international creative honour several times over including the One Show “Best in Show, ” Grand Clio, The Grandy and Cannes Grand Prix, which he has won three times.
Grey New York recently announced the promotion of Jeff Stamp and Rob Lenois to Deputy Chief Creative Officer.