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Persil launches new liquid formulation in 100% recyclable bottles
Persil is re-launching its liquid detergent with changes to its packaging and formulation to significantly reduce the environmental impact of the product
Persil, the UK’s...
Persil announces its plan to evolve its ‘Dirt is Good’ campaign
Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030
Unilever’s vice-president...
Persil ProClean Goes Deep with Peter Hermann
The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product.
Laundry detergent group, Henkel,...
Persil ProClean Scores Super Bowl Big with Bill Nye
Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye.
Persil ProClean, the...
Henkel Washes Up on Canada’s Shores with Persil
The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers
Henkel has penetrated the Canadian laundry care market with...
Persil Prepares for Super Bowl Debut of ProClean
The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing
Henkel is set to launch its...
Unilever and Arzeda harnesses the power of computer-designed enzymes
Unilever's multi-year partnership aims to discover new enzymes that will help to transform the sustainability and performance of cleaning and laundry products
Unilever and Arzeda,...
Unilever reveals world-first paper-based laundry detergent bottle
This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members
Unilever is...
Unilever launches refill trials as part of its #GetPlasticWise campaign
Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe
Asda’s Middleton store...
Unilever to eliminate fossil fuels in cleaning products by 2030
Unilever calls on other businesses to adopt new ‘Carbon Rainbow’ approach to transition to renewable and recycled carbon sources from plant, air, marine sources,...
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