World Branding Forum

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Persil is re-launching its liquid detergent with changes to its packaging and formulation to significantly reduce the environmental impact of the product Persil, the UK’s...

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Campaigns Featured News

Persil announces its plan to evolve its ‘Dirt is Good’ campaign

Eliza Jane

September 9, 2020September 9, 2020

Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030 Unilever’s vice-president...

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Featured Marketing News Videos

Persil ProClean Goes Deep with Peter Hermann

Anisha Kapoor

February 4, 2019February 4, 2019

The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product. Laundry detergent group, Henkel,...

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Branding Campaigns Featured News Videos

Persil ProClean Scores Super Bowl Big with Bill Nye

Olivia Pearce

February 6, 2017February 6, 2017

Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye. Persil ProClean, the...

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Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

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Branding Campaigns Featured News Videos

Persil Prepares for Super Bowl Debut of ProClean

Olivia Pearce

January 26, 2016March 22, 2016

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...

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Branding Featured News Technology

Unilever and Arzeda harnesses the power of computer-designed enzymes

Thomas Ng

July 14, 2021

Unilever's multi-year partnership aims to discover new enzymes that will help to transform the sustainability and performance of cleaning and laundry products Unilever and Arzeda,...

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Branding Design Featured News

Unilever reveals world-first paper-based laundry detergent bottle

Olivia Pearce

June 15, 2021

This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members Unilever is...

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Campaigns Featured News

Unilever launches refill trials as part of its #GetPlasticWise campaign

Olivia Pearce

October 21, 2020

Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store...

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Campaigns Featured News

Unilever to eliminate fossil fuels in cleaning products by 2030

Olivia Pearce

September 2, 2020

Unilever calls on other businesses to adopt new ‘Carbon Rainbow’ approach to transition to renewable and recycled carbon sources from plant, air, marine sources, and...