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Persil launches new liquid formulation in 100% recyclable bottles

Persil launches new liquid formulation in 100% recyclable bottles

Persil is re-launching its liquid detergent with changes to its packaging and formulation to significantly reduce the environmental impact of the product Persil, the UK’s...
Persil announces its plan to evolve its 'Dirt is Good' campaignvideo

Persil announces its plan to evolve its ‘Dirt is Good’ campaign

Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030 Unilever’s vice-president...
persil proclean hermannvideo

Persil ProClean Goes Deep with Peter Hermann

The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product. Laundry detergent group, Henkel,...
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Persil ProClean Scores Super Bowl Big with Bill Nye

Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye. Persil ProClean, the...
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Henkel Washes Up on Canada’s Shores with Persil

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...
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Persil Prepares for Super Bowl Debut of ProClean

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...
Unilever and Arzeda harnesses the power of computer-designed enzymes

Unilever and Arzeda harnesses the power of computer-designed enzymes

Unilever's multi-year partnership aims to discover new enzymes that will help to transform the sustainability and performance of cleaning and laundry products Unilever and Arzeda,...
Unilever reveals world-first paper-based laundry detergent bottle

Unilever reveals world-first paper-based laundry detergent bottle

This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members Unilever is...
Unilever launches refill trials as part of its #GetPlasticWise campaign

Unilever launches refill trials as part of its #GetPlasticWise campaign

Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store...
Unilever to eliminate fossil fuels in cleaning products by 2030

Unilever to eliminate fossil fuels in cleaning products by 2030

Unilever calls on other businesses to adopt new ‘Carbon Rainbow’ approach to transition to renewable and recycled carbon sources from plant, air, marine sources,...

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Olympic, Olympics, Sport, Brand, Identity, Design,

Evolving the look of the olympic brand

The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications...
Breez, Robot Food, Agency, Rebrand, Cannabis, Identity, Creativity

Robot Food rebrands Breez

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