World Branding Forum

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Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming...

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Campaigns Featured News Technology

Pedigree launches virtual pet adoption with “Dogs On Zoom” campaign

Olivia Pearce

May 15, 2020May 20, 2020

Pedigree brand's "Dogs on Zoom" campaign promotes pet adoption whilst ensuring the safety of shelter workers and prospective pet parents Winner of the 2019 World...

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Branding Design Featured News

Pedigree Introduces SelfieStix for Perfect Pup Selfies

Olivia Pearce

June 26, 2019June 26, 2019

Pedigree Dentastix helps parents get closer to their pups to record the most beautiful moments of life together Pet parents love taking photos with their...

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Branding Featured News

Pedigree Foundation to Host a Special Evening with LeAnn Rimes

Olivia Pearce

July 3, 2018

Pedigree Foundation celebrates 10-year anniversary to honour a decade of giving back to shelters and rescues The Pedigree Foundation will commemorate its 10-Year Anniversary with...

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Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

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Featured World Branding Awards

Pet & Animal Brands Anticipate 2025-2026 World Branding Awards Animalis Edition in Vienna

Jordan

July 1, 2025

Pet & Animal Branding Elite to Be Crowned Brand of the Year at the 2025-2026 World Branding Awards Animalis Edition in Vienna

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Campaigns Featured News

Mars commits to achieve water balance in high water stressed operations

Olivia Pearce

September 6, 2021

Mars has committed to achieving water balance in five manufacturing sites identified to be facing the greatest water stress challenges by 2025 Mars, Incorporated is...

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Industry News

Havas Creative North America appoints Claire Telling as CPO

Anisha Kapoor

October 2, 2020

Grace Blue North America CEO steps into a new role at Havas Creative North America to drive meaningful candidate-centric recruiting with a strategic focus on...

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Design Featured News

Goodyear launches exclusive watch collection with B.R.M Chronographs

Olivia Pearce

July 29, 2020

The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear's fundamental association with motorsport Goodyear, a tire manufacturing company,...

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Carlsberg UK announces a joint venture beer company with Marston’s PLC

Olivia Pearce

June 1, 2020

Winner of the World Branding Awards, Carlsberg UK company and Marston’s PLC have recently announced a proposed deal to form a joint venture beer company...

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Advertising Industry

Zimmerman fortifies creative chops with Wade Alger as CCO

Joshua Hughes

February 27, 2020

Zimmerman hires former GEICO creative lead to drive immersive commerce approach Zimmerman Advertising, an Omnicom Group company, has appointed Wade Alger as its new Chief...