World Branding Forum

Read Time:6 Minute, 19 Second

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

Read Time:3 Minute, 6 Second

Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...

Read Time:2 Minute, 22 Second

Campaigns Featured News

P&G has launched its Olympic Games Tokyo 2020 campaign

Eliza Jane

May 7, 2021

Inspired by both the achievements and positive actions of real Olympic and Paralympic athletes, P&G debuts two new films for the Olympic Games Tokyo 2020...

Read Time:3 Minute, 6 Second

Branding Campaigns Featured News

Coca-Cola Company partners the International Paralympic Committee

Eliza Jane

September 2, 2020

The Coca-Cola Company's Olympic journey began on a freight ship in 1928. The transport arrived in Amsterdam carrying the US Olympic Team and 1,000 cases...

Read Time:3 Minute, 4 Second

Branding Featured News

Coca-Cola announces US athletes and brands for the Olympic games

Olivia Pearce

July 24, 2020July 24, 2020

Coca-Cola announces a diverse roster of US athletes and brand for the Olympic and Paralympic Games Tokyo 2020 A unique group of 14 US athletes...

Read Time:3 Minute, 31 Second

Campaigns Featured News

Airbnb brings the spirit of the Olympics and Paralympics online

Olivia Pearce

July 21, 2020

Airbnb's festival is an opportunity for athletes to generate income whilst they share their passion for the Olympic and Paralympic Games and their sport with...

Read Time:2 Minute, 6 Second

Branding Featured News

Asics to Become IPC Official Supplier and Benefit Paralympic Movement

Olivia Pearce

July 10, 2018

ASICS will supply competition kit for around 300 Paralympic athletes in 2020 covering the Paralympic Games period ASICS Corporation concluded a contract with the International Paralympic Committee...

Read Time:1 Minute, 33 Second

IPC President Experiences Samsung Paralympic Showcase at Gangneung

Thomas Ng

March 16, 2018

Samsung Paralympic Showcase Helps Fans Embrace Excitement of Paralympic Winter Games, Enabling Them to Create, Capture and Share Their Experiences while Celebrating the Paralympic Spirit...

Read Time:2 Minute, 23 Second

Branding Featured News

Bridgestone Celebrates Olympic Winter Games Debut

Olivia Pearce

February 27, 2018

Olympic Partner Bridgestone's First Global Programme Builds Momentum for Hometown Olympic Games Bridgestone, a global tyre and rubber company, celebrated the success of its first...

Read Time:1 Minute, 54 Second

Branding Featured News

Bridgestone Counts Down to PyeongChang 2018 Winter Games

Nathaniel Mark

January 30, 2018

Worldwide Olympic Partner, Bridgestone, to support Olympic Winter Games with product supply, athlete partnerships, education programmes and more Bridgestone, a tyre and rubber company and...

Read Time:2 Minute, 6 Second

Branding Featured Marketing News

United Airlines Announces Team USA for Winter Games 2018

Olivia Pearce

November 2, 2017November 2, 2017

United Airlines unveils its sponsored athletes and exclusive customer opportunity to attend the Olympic Winter Games PyeongChang 2018 With only 100 days remaining before the...

Read Time:57 Second

News Public Relations

Hill+Knowlton Wins 2018 Olympic and Paralympic Pitch

Anisha Kapoor

November 4, 2016November 4, 2016

Hill+Knowlton has secured an 18-month international communications remit for the PyeongChang 2018 Olympic and Paralympic Games. Public relations group, Hill+Knowlton, has been awarded an 18-month...