World Branding Forum

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Old Spice encourages guys to smell new possibilities, realise the true potential within, and manifest their own greatness in 2021 Old Spice unveils the new...

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Old Spice Reveals Deon Cole as New Face

Joshua Hughes

January 18, 2019March 5, 2019

Old Spice has rolled out its latest product line, Fresher Collection, and announced actor and comedian, Deon Cole, as its global ambassador. Old Spice has...

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Old Spice Sculpts the Scruff with NFL’s Kelces

Joshua Hughes

October 2, 2018October 6, 2018

The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

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Old Spice Freshens Up with Don’t Smell Yourself Short

Joshua Hughes

February 6, 2017February 6, 2017

The new campaign by Old Spice starring Axel Kiener and Von Miller spotlights the brand’s Hydro Body Wash and Steel Courage offerings. Old Spice has...

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Old Spice Unveils New Partnership with Von Miller

Joshua Hughes

August 23, 2016August 23, 2016

As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men. Old Spice has...

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Old Spice Teams Up with Tough Mudder as Partner

Deborah Joy Peter

April 18, 2016April 18, 2016

The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...

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Old Spice Buffs Up Legend with New Collection

Thomas Ng

January 8, 2016January 8, 2016

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...

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Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign

Olivia Pearce

February 5, 2015July 4, 2023

Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items. Harnessing...

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Old Spice Debuts “Dadsong” Holiday Ad

Joshua Hughes

November 27, 2014July 4, 2023

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie....

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Le Clos Celebrates Sale of Vintage The Macallan 18 Year Old Vertical Collection

Olivia Pearce

April 13, 2017April 13, 2017

Le Clos' hits record USD $500,000/£398,786 sale of The Macallan Fine and Rare Le Clos, the Dubai based fine wine and luxury spirits retailer is...

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Paris Hilton Celebrates Duality with Gold Rush Man

Anisha Kapoor

February 8, 2017February 9, 2017

Paris Hilton is expanding her fragrance portfolio this February with the launch of a masculine version of Gold Rush Woman released in 2016. Paris Hilton has...

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KFC Spices Up Super Bowl with Colonel vs. Colonel

Olivia Pearce

February 1, 2017February 1, 2017

KFC has released its first in-game Super Bowl advertisement, which is set to air during the fourth quarter of the Big Game on 5 February...