World Branding Forum

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Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance in the sport.

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Mercedes-AMG unveils its latest marketing campaign with Lewis Hamilton

Joshua Hughes

December 15, 2020December 15, 2020

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...

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Branding Campaigns Featured News

Puma supports Mercedes-AMG Petronas Formula One against racism

Eliza Jane

July 7, 2020

Sports company Puma proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Launches Esports Programme

Nathaniel Mark

August 7, 2018

The Mercedes-AMG Petronas Motorsport team has recruited Brendon Leigh, Harry Jacks, Patryk Krutyi and Dani Bereznay as their gamer line-up Mercedes-AMG Petronas Motorsport has announced...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Extends Lewis Hamilton Contract

Nathaniel Mark

July 19, 2018

By 2020, Lewis will reach eight years with Mercedes-AMG and over two decades in the racing family Mercedes-AMG Petronas Motorsport and Lewis Hamilton announced the...

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Branding Featured News

Tommy Hilfiger Partners with Mercedes-AMG Petronas Motorsport

Olivia Pearce

February 6, 2018

Multi-Year Deal Brings Tommy Hilfiger Brand Back to World of Formula One for First Time in 17 years Tommy Hilfiger, which is owned by PVH...

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Featured Marketing News

Celebrating 50 years of Mercedes-AMG success

Thomas Ng

May 29, 2017

Half A Century of Driving Performance The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967 is celebrating its 50th anniversary in 2017. In...

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Campaigns Sport

Satou Sabally Joins Adidas Basketball Family

Nara James

January 28, 2025January 28, 2025

Satou Sabally has officially joined the Adidas Basketball family! Get ready to see this dynamic duo make waves on and off the court.

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Branding Campaigns Marketing

RIMOWA Launches ‘Never Still 4’ With Lewis Hamilton, ROSÉ, and Kylian Mbappé

Ashley Ooi

September 15, 2023September 15, 2023

German luggage brand RIMOWA has released the fourth instalment of its ‘Never Still’ campaign, featuring well-loved global superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian...

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Featured General News

Mercedes Will Become A Pure Luxury Brand

Joshua Hughes

May 23, 2022

The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,”...

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Design Featured News

PUMA unleashes the fastest shoes with Lewis Hamilton

Olivia Pearce

September 25, 2020March 16, 2023

PUMA is the Official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport Global sports company PUMA unleashes...

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Branding Featured News

PUMA unveils its latest collections with BMW and Mercedes

Olivia Pearce

July 2, 2020

PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team...