World Branding Forum

Read Time:3 Minute, 43 Second

Mars has committed to achieving water balance in five manufacturing sites identified to be facing the greatest water stress challenges by 2025 Mars, Incorporated is...

Read Time:3 Minute, 5 Second

Mars announces 100% renewable electricity for 2,000 veterinary hospitals

Olivia Pearce

August 5, 2021

New wind farm investment will ensure enough renewable energy to provide for all Mars hospital operations in the US following the expansion of Mars Veterinary...

Read Time:2 Minute, 23 Second

Branding Featured News

Mars Food announces UNCLE BEN’S brand name change

Anisha Kapoor

September 23, 2020

Mars Food's announcement signals the brand's ambition to create a more inclusive future whilst maintaining its commitment to producing the world's best rice Mars Food...

Read Time:3 Minute, 27 Second

Industry News

ROYAL CANIN Expands Veterinary Gastrointestinal Portfolio to Enhance Pet Health Nutrition

Jordan

April 19, 2024

ROYAL CANIN® U.S., a division of Mars, Incorporated and leader in pet health nutrition, has revealed an expansion to its Veterinary Gastrointestinal (G.I.) portfolio, incorporating five new diets.

Read Time:3 Minute, 18 Second

Campaigns Featured Marketing News

Ben’s Original unveils its first marketing campaign, “Everyone’s Original”

Joshua Hughes

August 16, 2021August 16, 2021

Ben's Original campaign features real families and the unique ingredients that make each of them original Mars Food has introduced the first Ben's Original global marketing...

Read Time:2 Minute, 38 Second

Branding Featured News

Intel and Turner Sports Bring Virtual Reality to NBA Fans with Partnership

Olivia Pearce

November 8, 2017

Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA All-Star...