World Branding Forum

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Mars Food brings its first mono-material microwavable rice pouch to market in the UK Mars Food has announced the launch of the initial roll-out of...

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Mars Food announces UNCLE BEN’S brand name change

Anisha Kapoor

September 23, 2020

Mars Food's announcement signals the brand's ambition to create a more inclusive future whilst maintaining its commitment to producing the world's best rice Mars Food...

Read Time:3 Minute, 43 Second

Campaigns Featured News

Mars commits to achieve water balance in high water stressed operations

Olivia Pearce

September 6, 2021

Mars has committed to achieving water balance in five manufacturing sites identified to be facing the greatest water stress challenges by 2025 Mars, Incorporated is...

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Mars announces 100% renewable electricity for 2,000 veterinary hospitals

Olivia Pearce

August 5, 2021

New wind farm investment will ensure enough renewable energy to provide for all Mars hospital operations in the US following the expansion of Mars Veterinary...

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Campaigns Featured News

Mars Petcare and the Pedigree Foundation partners with Kyle Busch

Olivia Pearce

June 16, 2021

Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming...

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Featured Marketing Public Relations

Tesco Calls on Food Industry to Target, Measure and Act on Food Waste

Olivia Pearce

September 26, 2018

Chief Executive of Tesco, Dave Lewis will today call on the global food industry to be transparent and publish their food waste data Speaking in...

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Advertising Campaigns Featured News

Hormel Foods Launches Be Smooth Like Skippy Campaign

Joshua Hughes

February 26, 2018February 26, 2018

SKIPPY Commercial Uses Grammy-Winning Song to Amplify Its Product Quality Hormel Foods, the makers of SKIPPY peanut butter launched the BE SMOOTH LIKE SKIPPY advertising...

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Campaigns Featured News

Dole Wins Grand Marshall Award at 2018 Tournament of Roses Parade

Olivia Pearce

January 2, 2018January 2, 2018

The Dole Float Celebrates the Company's Commitment to the Community, the Environment and Sustainability Dole Packaged Foods announced that its 2018 Rose Parade float, Sharing Nature's...

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Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Featured Industry News Public Relations

Burson-Marsteller Takes Seven Gold and AOTY Title

Thomas Ng

December 4, 2015December 4, 2015

The firm has won Latin America Agency of the Year at the 2015 Latin America Sabre Awards and clinched a slew of other notable wins...

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Campaigns Featured Marketing News

Ben’s Original unveils its first marketing campaign, “Everyone’s Original”

Joshua Hughes

August 16, 2021August 16, 2021

Ben's Original campaign features real families and the unique ingredients that make each of them original Mars Food has introduced the first Ben's Original global marketing...