World Branding Forum

Read Time:2 Minute, 14 Second

P&G Professional's partnership with Lyft provides cleaning and disinfectant products for drivers P&G Professional company, the away-from-home division of Procter & Gamble, has announced a...

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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Campaigns Featured News

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

Olivia Pearce

September 20, 2017June 13, 2023

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together...

Read Time:3 Minute, 56 Second

Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

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Campaigns Featured News

Nike’s latest film encourages its consumers to make an impact

Olivia Pearce

October 26, 2020

Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the...

Read Time:1 Minute, 28 Second

Featured Marketing News

Old Navy Shoots for the Sky to Uplift Women

Anisha Kapoor

March 7, 2019March 8, 2019

Starting on the ground, Old Navy is making stops in Los Angeles, San Francisco, and New York to host empowering skytyping activations. Old Navy is...

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Featured Marketing News Videos

Singapore Tourism Board Brings San Francisco Home

Deborah Joy Peter

September 28, 2016September 28, 2016

The new Singapore Tourism Board destination marketing campaign includes partnerships with Pandora, Lyft, and Singapore Airlines. Singapore Tourism Board has inked a partnership with American brands Lyft,...

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Featured Marketing News

Pernod Ricard Shares TouchTunes’ Message in a Bottle

Deborah Joy Peter

September 15, 2016September 15, 2016

The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme. Pernod Ricard USA brands, Absolut Vodka, Malibu, and...

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Featured Marketing News Videos

Budweiser Picks Designated Driver with Give a Damn

Deborah Joy Peter

September 14, 2016June 13, 2023

From 16 September, the tie-up with Lyft will see Budweiser provide up to 80,000 rides at peak party hours across four major U.S. cities. Budweiser has teamed...

Read Time:2 Minute, 31 Second

Apple Unveils Biggest Release with iOs 10 Preview

Thomas Ng

June 14, 2016July 5, 2016

Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...