World Branding Forum

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The global ad campaign fuses Levi's longstanding commitment to making quality clothing that lasts for generations with the passion of six icons and activists working...

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Campaigns Featured News Videos

Levi’s Partners With Alicia Keys To Launch An All New Women’s Jean Collection

Olivia Pearce

July 9, 2015July 10, 2015

Global Brand Campaign Celebrates Individuality, Authenticity and Style The Levi's brand has announced the launch of its all new women's denim collection and Autumn 2015...

Read Time:3 Minute, 37 Second

Advertising Branding Campaigns Marketing News

Crocs Reigns Supreme as the World’s Popular Fashion Brand

Nurul Rustam

May 10, 2024May 17, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

Read Time:2 Minute, 43 Second

Advertising General Industry News

Frasers Group Welcomes Fresh Leadership: New Board Director Appointments Unveiled

Nurul Rustam

March 1, 2024March 1, 2024

Frasers Group has revealed the addition of new directors to its board. In an official statement, Frasers Group announced that Helen Wright, Sergio Rossi's global...

Read Time:1 Minute, 33 Second

Advertising Featured General Industry News

Levi’s Posts DTC Net Revenue Report of 6% Increment in Q1

Maheen Fatima

April 10, 2023April 14, 2023

Levi's witnessed a large bloom in the first quarter, reaching a net revenue of $1.7 billion. Besides, Levi Strauss and Co. reach a potential 9%...

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Industry News

Under Armour appoints Lisa Collier as Chief Product Officer

Anisha Kapoor

April 16, 2020

Under Armour, Inc. has announced the appointment of Lisa Collier as Chief Product Officer of the footwear, sports, and casual apparel brand. With more than...

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Industry Marketing Public Relations

Hotwire Names FCB Creative Agency of Record

Anisha Kapoor

April 12, 2018May 8, 2018

FCB's San Francisco Shop Tasked with Writing Next Chapter for Hotwire Hotwire, a leading online travel site and operating company of Expedia, announced that it...

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Industry Marketing

MDC Partners and Instrument Team Up in Strategic Partnership

Anisha Kapoor

April 3, 2018May 8, 2018

Partnership with Instrument Expands MDC's Digital Offering in Strategy, Creative and Technology MDC Partners has acquired a majority partnership interest in Portland, Oregon-based digital agency, Instrument....

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Advertising Industry

FCB Named on Ad Age’s “2018 Agencies to Watch”

Anisha Kapoor

February 23, 2018February 23, 2018

Honour Earned by FCB for Its Creative and Business Momentum Advertising Age released the results of its annual A-List earlier this week, and FCB was...

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Advertising Industry

Winners for the WARC Prize for Asian Strategy 2017 Announced

Anisha Kapoor

October 31, 2017November 1, 2017

Forsman & Bodenfors Sweden took top honours from WARC by winning both The Grand Prix and The Research Special Award for their emotional multichannel campaign...