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LEGO Group appoints Atul Bhardwaj as its Executive Vice President

LEGO Group appoints Atul Bhardwaj as its Executive Vice President

Bhardwaj will be responsible for LEGO Group's digital and technology teams, and oversee its continued digital transformation to support long-term growth The LEGO Group has...
Adidas and the LEGO Group embark on a multi-year partnershipvideo

Adidas and the LEGO Group embark on a multi-year partnership

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and...
Lego Group to invest $400M to accelerate sustainability efforts

Lego Group to invest $400M to accelerate sustainability efforts

LEGO's investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business...
Lego Group announces partnership with the Ellen MacArthur Foundation

Lego Group announces partnership with the Ellen MacArthur Foundation

Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy by helping build a better planet for future...
LEGO Group launches its first story development platform with Tongal

LEGO Group launches its first story development platform with Tongal

The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionising the way new talent and stories are...
LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

The Lego Nintendo Entertainment System is mechanically functional The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...
LEGO Group unveils its recent partnership with National Geographic

LEGO Group unveils its recent partnership with National Geographic

LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign Global toy brand and winner of the World Branding...
Lamborghini and the LEGO Group recreate the Lamborghini Sián FKP 37video

Lamborghini and the LEGO Group recreate the Lamborghini Sián FKP 37

Lamborghini partners LEGO Group to recreate the most powerful Lamborghini produced in LEGO Technic Automobili Lamborghini and the LEGO Group have partnered to produce the...
LEGO Group announces global partnership with Universal Music Group

LEGO Group announces global partnership with Universal Music Group

This initiative aims to reinforce child development and harness the mental and creative benefits of music and LEGO play Global toy brand and winner of...
LEGO IKEA Collaboration June 2018

IKEA and the LEGO Group Collaborate to Enable More Play and Creativity

Believing that play makes the world a better place, the IKEA and LEGO collaboration aims to make the whole home a better functioning and more...
LEGO Group Aims for 100% Sustainable Packaging by 2025

LEGO Group Aims for 100% Sustainable Packaging by 2025

Ambitions by LEGO Group Include Replacing Single-Use Disposable Plastics and Finding Recycled or Sustainably Sourced Bio-Based Materials for All Plastic Based Packaging In 2015 the...
LEGO campaign sees children from around the world rebuild the Holidaysvideo

LEGO campaign sees children from around the world rebuild the Holidays

The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with...

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Foot Locker launches '12 Days of Greatness' Holiday campaignvideo

Foot Locker launches ’12 Days of Greatness’ Holiday campaign

Foot Locker's "12 Days of Greatness" is a unique basketball-inspired holiday collection celebrating the universal love of the game This year, Foot Locker is launching...
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