World Branding Forum

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LEGO Group will continue to invest in locating and developing key digital and creative teams at its Singapore Hub which originally opened in 2013 The...

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The LEGO Group reveals first prototype brick made from recycled plastic

Olivia Pearce

June 29, 2021

LEGO Group's new prototype uses PET plastic from discarded bottles and is the first brick made from a recycled material The LEGO Group has unveiled...

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Campaigns Featured News

LEGO Group partners cultural creators to showcase children’s creativity

Olivia Pearce

March 1, 2021March 1, 2021

LEGO Group showcases children’s creativity and inspires them to 'Rebuild the World' Award-winning US perspective artist Alexa Meade has unveiled her latest work, a new...

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Branding Featured News

LEGO Group announces its latest climate action initiative

Olivia Pearce

February 17, 2021

LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices The LEGO Group has joined the European Commission’s...

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Industry News

LEGO Group appoints Colette Burke as Chief Commercial Officer

Anisha Kapoor

January 4, 2021January 4, 2021

Colette joins the LEGO Group from consumer electronics company, Bose Corporation, where she was Vice President Global Sales The LEGO Group has recently announced the...

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Campaigns Featured News

LEGO Group announces new carbon emission reduction goal

Olivia Pearce

December 7, 2020

The LEGO Group commits to a new carbon emission reduction target in line with the Paris Agreement’s most ambitious 1.5°C trajectory The LEGO Group has...

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Branding Featured News

Jeep and LEGO Group unveils its latest collaboration

Joshua Hughes

December 4, 2020December 4, 2020

Jeep brand and the LEGO Group reveals the newest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon Jeep brand and the LEGO Group revealed the...

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Industry News

LEGO Group appoints Atul Bhardwaj as its Executive Vice President

Anisha Kapoor

October 21, 2020

Bhardwaj will be responsible for LEGO Group's digital and technology teams, and oversee its continued digital transformation to support long-term growth The LEGO Group has...

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Design Featured News

Adidas and the LEGO Group embark on a multi-year partnership

Eliza Jane

October 20, 2020

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background...

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Campaigns Featured News

Lego Group to invest $400M to accelerate sustainability efforts

Olivia Pearce

September 18, 2020

LEGO's investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business more...

Read Time:2 Minute, 26 Second

Campaigns Featured News

Lego Group announces partnership with the Ellen MacArthur Foundation

Eliza Jane

September 8, 2020

Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy by helping build a better planet for future generations...

Read Time:1 Minute, 56 Second

LEGO Group launches its first story development platform with Tongal

Thomas Ng

August 25, 2020

The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionising the way new talent and stories are discovered...