World Branding Forum

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Art cars from Hyundai Motor Group are conquering New York City as they take to the streets in support of Busan’s bid for the 2030...

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Hyundai Pilot New Safety Robot

Joshua Hughes

September 29, 2021

Automaker Hyundai Motor Group has launched a pilot project to deploy a robot to inspect safety at its factory, in a first collaboration with the...

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Campaigns Featured News

Hyundai and Disney launches an original creative campaign

Olivia Pearce

June 8, 2021

The campaign continues Hyundai's "Question Everything" creative platform for the all-new 2022 Tucson Hyundai and Disney have developed an original creative campaign to introduce the...

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Industry News

Hyundai Motor Group appoints its new Chief Technology Officer

Anisha Kapoor

February 24, 2021

Hyundai Motor Group has announced the appointment of Ben Diachun as the Chief Technology Officer of its Urban Air Mobility Division Hyundai Motor Group (the...

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Hyundai and Spotify launches an all new digital experience

Thomas Ng

November 16, 2020

Hyundai and Spotify explores the potential of creative storytelling through streaming audio Hyundai and Spotify have come together to inspire drivers and music fans with...

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Hyundai announces the formation of New Horizons Studio

Thomas Ng

September 29, 2020September 29, 2020

Hyundai's New Horizons Studio is expected to push the extreme limits of vehicle development, building vehicles to traverse off-road terrains with unprecedented mobility, through a...

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LG Electronics and Hyundai Motor unveils the “IONIQ Concept Cabin”

Thomas Ng

September 28, 2020

LG And Hyundai collaborate to bring home convenience to electric vehicles LG Electronics company and Hyundai Motor unveiled the "IONIQ Concept Cabin," a collaborative effort...

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Hyundai and SK Innovation to develop an EV Battery Industry Ecosystem

Olivia Pearce

September 8, 2020June 14, 2023

Hyundai Motor Group continues expanding cooperation with global battery industry players to explore new business opportunities and improve technologies Hyundai Motor Group and SK Innovation...

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Campaigns Featured News

Hyundai and BTS Superstars releases its first collaborative song

Eliza Jane

September 1, 2020

The release of the new song follows the Hyundai Motor's launch campaign of its new dedicated EV brand "IONIQ in charge of turning the world"...

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Advertising Featured News

Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk

Joshua Hughes

January 27, 2020

Hyundai ad stars Boston celebrities Chris Evans, John Krasinski, Rachel Dratch and David Ortiz Parking in a crowded city was “wicked hahd”…until now. Hyundai released...

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Campaigns Featured News Technology

Hyundai Motor unveils new brand campaign ‘2nd First Steps’

Nathaniel Mark

January 24, 2020

Hyundai Motor depicts its vision of connecting people with mobility solutions and underlines its philosophy that future technologies must be human-centric Hyundai Motor Company unveiled...

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Campaigns Featured Marketing News

Hyundai US markets new Palisade as perfect SUV for the family

Olivia Pearce

September 5, 2019

Hyundai: Four new US TV spots highlight how brand's new eight-passenger flagship SUV make driving better, no matter how you family In the US marketing...